8:30am to 9:20am – Registration
Guests check-in and enjoy continental breakfast including vegan treats from Artisadough: a Chef-Made, Handcrafted, Artisanal Plant-Based Doughnut and Pastry company. Created by Chef Shalom the Meditating Chef. He’s partnered with his Business partner and wife, Victoria and their mission is planetary balance: to harmonize the planet for its collective inhabitants, this mission has been built into our plant-based doughnuts. Each doughnut is delicious, plant-based and pure. Also shop the Made by Hand Markets Pop-Up Shop
9:20am to 9:30am – Introductions
Sharon Beason intro; Hostess and Moderator Intro
9:30am to 9:40am – Brooklyn Public Library speech
Partner venue delivers brief speech
9:40am to 10:20am – Open Keynote Lauren Maillian – The Path Redefined: How To Get To The Top On Your Own Terms
Despite every accomplishment comes the desire for more success. Especially now, women want to get to the top on their own terms and have a fulfilled life. How did you activate your dreams and make the time to get it all done and to discover every part of who you feel compelled to be and become? It starts with creating the road map of an unapologetically ambitious woman who knows the sky is the limit
10:20am to 10:30am – 10-min break
Guests mingle and shop from the Made by Hand Markets Pop-Up Shop
10:30am to 10:35am – Presenting Sponsor: Rebekah Rich Beauty
Presenting sponsor delivers 5-minute speech
10:35am to 11:20am – Panelists: Personal Development and Self-Care Skills to Boss Up
As entrepreneurs we wear many hats. Some days it feels like we’re going and going and don’t get a chance to rest. When you stop, the dollars stop, isn’t that how you feel? Success also includes getting rest and treating your body right. Even if it’s 15 minutes a day, you need to learn when to stop and relax. Treating your mind right is just as equally important and you’ll never experience success if it isn’t. What you tell yourself is what you believe. Learn from self-care and self-development experts all about treating you and your mind right so that you can gain the confidence to be the true lady boss you envisioned.
11:20am to 11:35am – 15-min break
Guests mingle and shop from the Made by Hand Markets Pop-Up Shop
11:35am to 12:20pm – Panel: Branding Your Way to Sales, Success and Standing Out from The Rest
There are 1,000’s of businesses offering the same thing you do, so what’s so special about your brand? Why should someone give a sh*t about you, let alone shop from you and give you repeat business? What is your message? How do you want people to ‘see’ you? What do you want to be known for and what do you want people saying about your brand when you leave the room? This is where stellar branding strategies come into play to help you stand out and set yourself apart. Our expert panelists will discuss the ways in which you can create a unique, memorable and enjoyable experience to generate and capture leads and gain repeat business – all while standing out from ‘the rest’.
12:20pm to 1:05pm – 45-minute Lunch
1:05pm to 1:10pm – Presenting Sponsor: Laika Estime Photographie
Presenting sponsor delivers 5-minute speech
1:10pm to 1:50pm – Interactive Workshop, Sharon Beason: Using Authenticity to Build a Loyal and Engaging Instagram Community That Converts
If you’ve been following Womeneur on Instagram since day one, then you’ve had a chance to witness the growth of an engaging and loyal Instagram community of 98.9K (as of mid-March). Sharon gets asked repeatedly what she did to grow such an engaging following and community. Not only is the Womeneur community engaging and loyal, but she also generates a good percentage of income from her tribe. So how did she do it? You’ll find that out and more about how she uses her authenticity, real & rawness and all the other tips, tricks and strategies to gain the trust and loyalty of 100s of women like yourself to buy from her repeatedly, including her merchandise, strategy sessions, attending her workshops and events and joining her WomeneurCollective membership.
1:50pm to 2pm – 10-min break
Guests mingle and shop from the Made by Hand Markets Pop-Up Shop
2pm to 2:40pm – Panel: Digital Marketing Strategies to Generate Leads and Increase
Why should customers shop with you and give you money? Without a solid marketing plan or strategies, you can trust and believe, they won’t. Your marketing strategies are the backbone to what helps you succeed in business. Whether it’s email marketing and building customer relations, creating money-flowing sales funnels, creating content that converts or creating products and services your audience wants, you’ve gotta get it right in order to get paid. Learn from our experts exactly how to do this.
2:40pm to 2:45pm – 5-min break
Guest mingle and stretch
2:45pm to 3:25pm – Panel: Using Thought Leadership, Growth Hacking & Innovation to Grow and Scale Your Business
Do you know or even have what it takes to stand out and become an authority and known expert in your industry? Growth hacking who/what? You may have heard this terminology, but our experts will explain it to you in laymen’s term so that you will gain understanding in how to use it in your business. Understanding how to use technology to help you grow and scale your business is key and staying on top of trends and knowing your market will allow you to carve out and better serve your niche. Learn all this and more to help your business evolve.
3:25pm to 3:45pm – 20-min break
Guests mingle and shop from the Made by Hand Markets Pop-Up Shop
3:45pm to 4:25pm – Interactive Workshop, Candice N. Mackel – Publicity for Your Biz on Budget
During this workshop, attendees will learn FREE and creative ways to get Publicity for their brand or business. Many times as growing entrepreneurs, we are constantly re-investing in our business and are on a set budget when it comes to Publicity. As you will be going the “DIY” route for Publicity, in the interim of building a budget you will need to know how to find the media, how to cultivate relationships with journalists, learning how to search the internet with new energy and creating press opportunities on your own! We will discuss all of the mentioned & more. In addition, the attendees will leave with a template for a Mini PR Plan (2 Pages) and there will actually be an exercise where 2-3 sections will be filled out during the workshop. Depending upon the time, 2 will be asked to share their business and the 2-3 sections they have filled out.
4:25pm to 4:35pm – Closing announcements
Sharon thanks guests and moderators
4:35pm to 6pm – Networking
Networking Hostess Portia Williams hosts a mini-networking session; guests mingle and connect while enjoying wine and sweet treats
Shop from the Made by Hand Markets Pop-Up Shop
Made By Hand Markets Pop-Up Shop for WomeneurCon is a specially curated shopping experience, featuring some of the best women-owned businesses of handmade and design artisans in New York. From expertly hand crafted leather handbags from J&Y Leather Creations to the meditational tranquility offered by A Peace of Me Skincare to the heavenly scented candles of Alani & Renee and the oh so sheek Afro-modern fashion designs of Simply Ma’aM; WomeneurCon attendees will rest assured knowing that this shopping experience has been tailor made to include nothing but the absolute best, for an ultra-unique shopping experience.
About Made by Hand Markets Made By Hand Markets is a well curated series of markets, currently located in Park Slope Brooklyn; highlighting some of the best in local handmade and design artisans in the fields of fashion, jewelry, accessories, food, art, home and lifestyle goods. Our mission is to provide a place for the community to experience and support creative small businesses that take pride in hand-making and designing their products.
CHARITY PARTNERS
The Fierce Woman Organization is driven by a single goal; to help women step into their power so they create a life where they feel empowered to take inspired action and cultivate change. Whether at home, in the boardroom, or as entrepreneurs we provide solutions and guidance to the challenges many women face both personally and professionally. We believe that with the right resources, tools, and training women will Power UP and blaze trails of positive change that will impact our communities for years to come. We are devoted to creating a platform that elevates, amplifies, and recognizes the next generation of women leaders.
The Building You Foundation (BYF) is a global nonprofit organization that utilizes technology to help young black women advance professionally through intense digital professional development workshops, networking opportunities, and mentorship.
