Womeneur

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Sharon Beason wc@womeneur.com

3 Must-Haves Before Creating Multiple Income Streams

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I know you’re bombarded every other day with multiple income streams being the way to go, the key to wealth, the new thing for 2018 and so forth.

Creating multiple income streams is definitely a path to success – especially passive income. However, before you even begin to think of growing your revenue, you MUST have already created these three things, otherwise, you can kiss those multiple streams bye, bye:

1. Secure primary income

How are you going to master earning multiple anything, if you can’t even consistently earn one income stream (rhetorical question)? Whether you start out selling one service or one type product, earning one primary income is crucial for several reasons:

  • it will build your confidence as a business owner
  • allow you to learn the ‘ins’ and ‘outs’ of what it takes to consistently create one  income source
  • with valuable feedback from your customers, you can edit your offering specifically to what they want

2. Build community

Launching a product or service successfully is all about creating a hype and buzz. And, the major one is creating customers before you even have your offering ready. I launched Womeneur in April 2015. But, in February 2015, I got online and began building my ‘tribe’, communicating via email and writing a blog. These three things allowed to me continue the conversation away from social media, building trust, loyalty, credibility. Essentially, I was providing value and sharing my knowledge and also showing I cared by creating a two-way conversation. I was able to build an organic, global and engaging Instagram community by providing value.

Additionally, I was able to carve a ‘niche’ in the market and place Womeneur brand in the minds of customers as the go-source for emerging and early-stage female entrepreneurs. This requires consistency, providing value and showing you care.

So I spent 9 months building a community and didn’t sell my consulting services or limited merchandise (mugs, posters, etc) until November. By then I had gained the trust and loyalty and people were ready to spend their hard-earned money with my brand.

3. Create what they want

Trust me, I understand: you have a brilliant idea for a product or service that you believe is totally irresistible and will be a cash cow for your business.

However, it will be unwise of you to create offerings without even asking your target audience what they want. Dell Computers mastered this philosophy by getting their customers involved in their decision-making process… matter of fact, they began making customer laptops because of this.

You MUST ask your customers what they want. If you have one primary offering, know that in order to add more on top of those (because your goal is to offer as many offerings as you can within the scope of your business), you need feedback. You need to know what’s working, what’s not working, what they like or dislike, what would they like different or like to see more of.

You can get feedback numerous ways:
  • Ask questions on social media. It is true that my questions on Womeneur Instagram seem like fun and games (and they are to some extent). However, I’m taking your responses and finely tuning your customer persona.
  • create surveys in Google Docs, Survey Monkey or Typeform and include questions above to your current customers and even potential customers
  • ask for testimonials
  • Include questions in the purchase process. How did you find out about us, what made you buy this product/service, where have you purchased similar items before?

When I began selling merchandise, I began showing mugs, notebooks, etc and asked which ones you liked most. Before I offered my consultation services, I sent out a survey asking you what you struggled with and what price range were you willing to pay… and I did the same thing before creating the WomeneurCollective.

Last week inside the WomeneurCollective, I hosted a virtual classroom:  Creating Multiple Streams of Income for Your Small Business. I shared the many options available for creating multiple income streams for your business. Also, I shared tips and strategies and tips to implement them successfully.

Are you working on creating multiple streams of income and do you have the above 3 criteria in place?

19 Secrets To My Success

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I had several conversations about two weeks ago where people either touched upon or directly asked me ‘how I do it’?. When I asked them what they meant they wanted to know how I’m able to sustain Womeneur successfully and consistently after nearly three years (Womeneur launched April 2015). And for the ones that know me pre-Womeneur, they’ve continuously seen me succeed at all my entrepreneur ventures. Below pretty much sums up why I am able to stay on top of my game.

SUCCESS SECRETS 

  1. I talk the talk and walk the walk – You know that saying ‘if it walks and talks like a duck, then it’s a duck’? Well, the same applies to me. I don’t just talk to talk. I can back it up and I do. This is how I gain people’s trust, because I follow through.
  2. I’m not a social media star, I have social proof – I am by no means knocking the digital space. The magnitude of awareness and connections it has driven. But…. if social media shut down, I will still be successful and don’t solely rely on social media for attention or clients. I have a track record – social proof – before the explosion of social media. In other words… you can google me and find info about me as far back as 2008.
  3. I’m consistent – this is one the biggest factors to play a part of whether or not you will succeed. I show up every time and I don’t overwhelm or bite off more than I can chew. Also, I am realistic with my time frame and do what I can realistically do in the time frame available (after taking care of my personal needs, socializing, etc)
  4. I work my entire ass off – My work ethic is unmatched. I sacrifice and prioritize now for future benefits. Also, I do what it takes to get sh*t done.
  5. I remain humble – I come from humble beginnings and I NEVER forget where I came from. I’ll never be that individual who will be inaccessible or think I’m too good for the same people I used to once be. I’m not better than anyone… definitely may have more knowledge and experience than others, but I’m that person who treats the janitor and CEO the same.
  6. I don’t kiss ass – nope, never have and never will. I shouldn’t either. There were many days I wanted a contract or client or sale, but I always kept my standards. No one is that great that I should have to beg or sell my soul.
  7. I create my own – to piggy-back off #6 – I am a firm believer of creating my own events, workshops, memberships, etc. this allows me to grow and then create additional partnerships and collaborations. Additionally, it allows me to kinda control my destiny – as well as additional streams of income
  8. I’m authentic and walk in my truth & power – took me a while to get this space. Yes, I’ve dealt with low self-esteem, lack of confidence and I allowed the behavior and thoughts of random, irrelevant people to write my narrative. I eventually reached a space where I decided I’m going to live for me. This has attracted the right people in my corner, amazing opportunities and it builds trust and loyalty
  9. I leverage my contacts – I’ve been in business since 2006 and it has afforded me the opportunity to meet 100s of people. I foster a ‘you scratch my back I’ll scratch your back’ type of exchange. One where we’re both not connecting with each other just to ask for favors. I met a woman years ago when I launched my first business in 2006. We both saw each other grow and prosper and she opened a winery. My point? She ‘came through’ for me to serve her wines at both my Womeneur launch in 2015 and last April at WomeneurCon 2017. This is without barely speaking for years (but in between the years, we consistently ‘put each other on’), but we both know the value we bring each other… not to mention the respect is there. Please take your time to foster and develop relationships with people you share synergy with.
  10. I don’t shit on anyone – As I mentioned earlier, I treat the janitor the same as the CEO. Everyone gets treated with respect, even if something doesn’t work out in my favor. I keep it professional and move on
  11. I uplift, inspire and empower people to win – I’m an avid supporter of women’s empowerment and I’m not afraid to put people in a winning position. Giving and sharing has come back to me ten-fold in ways many people can only imagine.
  12. I positively affirm my mind daily – Another large factor to success is to block out the bullsh*t, the naysayers, staying positive and persevering even when all the odds are stacked against you. And, I keep have an affirmation manifesto as my laptop and cell phone screensaver, not to mention I read daily and it always includes self-development books
  13. I make money with my strengths – You know I’ve learned how to best package my knowledge to solve peoples’ problems and move them further to their goals
  14. I delegate my weaknesses – As a startup entrepreneur, you will be forced to wear many hats. But the goal when you’re financially able is to delegate the areas of your work you don’t prosper in. Consistently trying to do everything may be the downfall of your business
  15. I work on my business vs working in it – to piggyback off #14. I read Michael Gerber’s book – The E-Myth Revisited. This book has pretty much enlightened me about the mistakes of consistently working ‘in’ your business (day-to-day grind) versus ‘on’ your business (growing, scaling, partnering, etc). At some point, you have to step out from the trenches of your business
  16. I say what I mean and mean what I say – When you first start your business – and even while you’re growing it – until anyone knows who you are, you need to establish trust and credibility. Until people do consistently see you in action, they will only have your word to rely on. I have become known to be credible and trust-worthy because I don’t just flap my lips. I’m intentional with what I say.
  17. I have a winning mindset – I’ve taken time to develop my confidence and truly believe I can do whatever I set out to. Moreover, I envision it and believe it and do whatever it takes days to move me closer to winning.
  18. I read daily – I’m a fairly avid reader – maybe not as much now as I’d like, but to overcome that I made it part of my daily, morning routine. It’s essential to educate your mind – especially about topics in your industry. Reading affords you the opportunity to ‘keep the conversation going’ and to also apply what I know to continue increasing my strengths and turn that into profit
  19. I don’t compare myself to others – I used to this a lot, but no more. I finally realized that everyone’s chapter and story is different. It’s self-deprecating behavior and serves you no purpose.

What are secrets to your success?

Womeneur Founder Sets Sail on The SpreadLove™ Wealth-Building Conference at Sea October 2018

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Reprinted from the SpreadLove™ press release.

SpreadLove™ announces its 2018 Wealth-Building Conference at Sea, setting sail on October 13, 2018, with a panel of successful female leaders across multiple industries. The mission of this new platform is to support and advance women’s interests through the promotion of financial literacy, self-love, and healthy business and personal relationships. This 8-day event will educate and inform participants about various revenue streams including those derived from entrepreneurship and investing. It will teach them the strategies on branding, attracting your target market, integrating social media, and starting a new business from the ground up.

Our conference participants will engage with influential leaders for 8 days and 7 nights in a variety of business and social settings…[and] learn new business practices and strategies, learn how to invest, and form new habits that can lead to personal success.”

“A change in mindset is a prerequisite to a change in circumstances,” said Esther JeanBart, Founder, and CEO of SpreadLove™. Our conference participants will engage with influential leaders for 8 days and 7 nights in a variety of business and social settings. I am passionate about entrepreneurship and financial freedom. These concepts are my driving force and excite me to present this opportunity for women to make new connections, learn new business practices and strategies, learn how to invest, and form new habits that can lead to personal success.”

The 2018 Wealth-Building Conference At Sea will be held aboard the luxurious Royal Caribbean International ship Harmony of the Seas from October 13, 2018, to October 20, 2018, departing from Ft. Lauderdale and stopping at Labadee, Haiti; Falmouth, Jamaica; and Cozumel, Mexico. The conference will feature guest speakers, workshops, vendors, and parties with guest DJs. Philanthropy is an important component to SpreadLove’s ongoing efforts. There will be charity-related activities in Haiti at the cruise (more details to come). The keynote speaker will be announced at a future date.

The lineup of inspiring guest speakers and workshop facilitators includes:

  • Ana Quincoces – Founder of Skinny Latina™, Attorney, Author, Chef, Media Personality
  • Lucinda Cross Otti – Recipient of the Lifetime Achievement Award from President Barack Obama, Best-Selling Author, Founder of Activate Worldwide, Inc., Business Coach and Strategist.
  • Sharon Beason – Holistic Business Strategist & Founder of Womeneur
  • Stacy-Ann Rose – Producer, Actress, Co-Star of HBO®’s Ballers, and the upcoming Jlm, Break the Stage
  • Tamiko White – Fashion & Style Expert, Brand Builder, Media Personality
  • Wana Miri – Founder of Women on Topp

This event will be a great opportunity for you to:

  • Build relationships
  • Connect with key influencers
  • Generate business leads
  • Stay up-to-date with trends
  • Benefit from new ideas and different perspectives
  • Showcase your products and services
  • Create brand awareness
  • Socialize, relax, and have fun!
  • Develop business and investment strategies

Don’t miss out on early-bird pricing… for the entire month of December, you can reserve your room with ONLY a $50 minimum deposit per person!

 

To learn more and register, visit SpreadLove.com.

About SpreadLove™

Women face a multitude of obstacles and struggles daily, from challenges at work and home to body image and relationship issues. SpreadLove features a sounding board for women to discuss and share their solutions. It makes them learn from the experiences the other women. Women deserve a home base for all things WOMEN! SpreadLove is a place to share narratives that are very common and aren’t discussed yet!

Join the discussion on “Women in Business and Lifestyle.” To learn more about SpreadLove, go to http://www.spreadlovetm.com. Follow us on Instagram, Facebook, Twitter, and Pinterest.

About the Founder, Esther JeanBart
A native New Yorker who resides in Tampa, Florida, Esther JeanBart has been a restaurateur and an entrepreneur in sales, marketing, and real estate for 15 years. She is a successful businesswoman with a vibrant spirit. She launched SpreadLove™ in 2017 to increase meaningful communication between women worldwide. Esther connects with diverse women across the country and the world. She talks with the women who make unheralded contributions to their families, businesses, communities, and grow SpreadLove for all things women.

Nnenna Kalu Makanjuola of Radiant Health Magazine

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[vc_row][vc_column][vc_custom_heading text=”Womeneur Spotlight” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^6016|url^https://www.womeneur.com/wp-content/uploads/2017/02/Nnenna.png|caption^null|alt^null|title^Nnenna|description^null” css=”.vc_custom_1488155391305{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1488149749424{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

NNENNE KALU MAKANJUOLA OF RADIANT HEALTH MAGAZINE

FOUNDER & EDITOR-IN-CHIEF[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”http://facebook.com/radianthealthmagazine” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/RadiantHealthNG” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/radianthealthmag” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”6013″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Nnenna Kalu Makanjuola is the founder and editor-in-chief of  Nigerian-based Radiant Health Magazine. Nnenna began her health career as a pharmacist. Seeking to make a larger impact, she transitioned to the public health sector. Her public health career spans work at the World Health Organization (WHO) Geneva, U.S. Centers for Disease Control and Prevention (CDC) in Tanzania and Atlanta, and consulting for the Washington D.C.-based Advocates for Youth. She holds a Doctor of Pharmacy (Pharm.D.) degree from Texas Tech University and Master’s in Public Health from Columbia University.

Radiant Health Magazine is the healthy living guide for today’s African woman. We began as Nigeria’s first women’s health magazine and have grown globally to reach African women on the continent and across the diaspora as Africa’s leading health magazine. Our mission is to produce high quality, credible and practical Africa-centric health content to guide, inspire and equip our readers to intentionally live healthy, fit and happy lives.

Nnenna has been featured in How We Made It in Africa, Voice of America, YNaija’s Leading Ladies Africa, She Leads Africa and was recently named one of 41 Nigerian Women Entrepreneurs Putting the Country on the Global Business Map by Lionesses of Africa

What inspired your journey into business?
My father’s battle with heart disease inspired my business journey. Not only did he have to travel to the U.S. for a life saving heart surgery but upon return we faced many post-care challenges. I especially remember the confusion of putting together a heart healthy Nigerian diet plan for him. We had no guiding resources to do so at the time and over 20 years later it seemed not much has changed. There was still no dedicated source of credible health information tailored for Africans. I had also grown increasingly weary of the ever so bleak African health stories that dominate the media and yearned for a platform where we could tell our own stories. So even though I was on what might appear to be an ideal career path I didn’t feel I was doing the work or making the kind of impact that I set out to do. As I pondered the best the way I could contribute to help improve the health of Nigerians, the idea for Radiant was born.

What steps did you take to start your business?
To say I was clueless about magazine publishing is an understatement. I knew zilch about that world so I started off by reading (listening, watching) everything I could about publishing a magazine, entrepreneurship and online business. I would read/learn and apply, test, retool, rinse and repeat. Along the way I met fellow entrepreneurs, coaches, mentors, who have been most invaluable.

What did you do before this and is this your first business?

Yes, Radiant Health is my first business. Prior to striking out on my own I worked as a consultant for the D.C-based Advocate for Youth.

What is one thing that really helped you with starting your business?

Plugging into a community of entrepreneurs who are going through the same journey. Everyone might not be at the same stage but we all understand each what this journey feels like in a way that the people closest to us may not.

What are your biggest business ownership fears?

I worry about not meeting my own expectations. I fear failure. But I also figured the only thing worse is the regret of not trying so I press on.

What do you do to stay motivated when you feel like giving up?

First of all, I’ve learned to let go and sink into the entreblues (as I call it) instead of putting up a fight. Many times, when the thrash of giving up rears its ugly head it’s just your body forcing you to slow down and regroup so you can think clearly about how to attack the obstacles in your way. During this “downtime,” I unplug; I seek out inspiration and motivation from podcasts, books and anything in between; I talk to fellow entrepreneurs and friends; and I rest.

What do you enjoy the most about business ownership (what’s most rewarding)?

The feeling that I’m doing exactly what I want to do at this stage of my life. And I’m doing it on my own terms.

What do you enjoy the least (what’s least rewarding) about business ownership?

I jeopardized my health to launch a health business. Ironic, isn’t it? If I have to do it again, I will, from the get go, prioritize self care and family time over business.

If you had to do it again, what (if anything) would you do differently?

I jeopardized my health to launch a health business. Ironic, isn’t it? If I have to do it again, I will, from the get go, prioritize self care and family time over business.

What’s one thing in business you cannot go one day without using?

Wifi. I can’t do without my high speed internet.

What’s your secret to cultivating a good relationship with your customers/clients?

Taking time to connect with our readers to understand their needs and also following up with action.

Where do you see your business in 5 years?

In five years I see Radiant as a household name and the number one healthy living destination for every African.

What are 3 tips you can share with anyone wanting to be a business owner?

1. Learn. But don’t spend all your time learning.
2. Implement. However imperfectly. It is the only way to move your business forward.
3. Figure out what works for you. Don’t lose yourself in “how it should be done.” Entrepreneurial advice (including this one) is a dime a dozen. If something just isn’t your style, don’t do it. If you want to do things differently, go for it. Pave your own path. In truth, each business is an experiment on its own.

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Womeneur Spotlight: Angelique Miles of The Miles Method

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Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” css=”.vc_custom_1485746553890{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1485744342565{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Angelique Miles

Founder[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website: Coming soon

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”http://facebook.com/angeliquemilespublic” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/angeliquemiles” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/angeliquemiles” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”5885″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Having spent over 25 years in the entertainment industry, Angelique Miles is a former music publishing executive who is responsible for signing publishing deals with platinum and Grammy-nominated artists such as Timbaland, Missy Elliott, Anthony Hamilton, and Busta Rhymes, just to name a few. Angelique believes in the necessity of an active lifestyle that encompasses all the compulsory components of fitness. Over the years, it has given her great satisfaction to pass along her growing knowledge and enthusiasm with the highest standard of guidance, safety, and professionalism to those wanting to adopt a lifestyle of physical and mental well-being. Offering tips, workouts, personal accounts of her exercise endeavors, tidbits on healthy food, and workout music suggestions, as well as beauty advice, Angelique deeply prides herself in motivating the unmotivated. With her well-furnished awareness and skill in the ever changing field of health and wellness, she aspires to continue broadening and enhancing women’s understanding of the importance of a healthy existence.

What inspired your journey into business?

Regarding my music career: I always loved music, so although I really did not seek it out, the business found me. I happened to be working with a temp agency that sent me to Capitol Records A&R department and the rest is history. My wellness business was born out of necessity, and at full disclosure, vanity. I was no longer working in the music business, so I had more time to devote to fitness and wellness in general, which I had dabbled in throughout my music executive career. After having a long career in entertainment, I wanted to make a living at something I enjoyed and had a passion for. Wellness is my passion.

What steps did you take to start your business?

I am still taking steps! Lol. It is a never-ending journey. Social media played an important part in getting started. Realizing people were genuinely inspired and motivated by my journey. Also, through working in the entertainment industry, I know plenty of successful individuals who have given me sound advice on being an entrepreneur. Moreover, I am always soaking up information. I am also inspired by other wellness entrepreneurs. Since being a wellness influencer and entrepreneur encompasses doing much more than one thing, I am always making connections to grow and broaden my business.

What did you do before this and is this your first business?

As previously mentioned, I worked as a music publishing executive at several of the world’s largest publishing companies.

What is one thing that really helped you with starting your business?

Passion

What are your biggest business ownership fears?

Failure, and not making enough money.

What do you do to stay motivated when you feel like giving up?

I have a great family and network of friends who I can always call on for support, but getting in a good training session or a good sweat always makes me feel better.

What do you enjoy the most about business ownership (what’s most rewarding)?

The most rewarding thing about business ownership is that it is mine. [bctt tweet=””After years of having to answer to people, it is great to be my own boss.” via @angeliquemiles” username=”@womeneur”]

What do you enjoy the least (what’s least rewarding) about business ownership?

Starting a new business, it can be feast or famine, laboring long hours, and moments of insecurity.

If you had to do it again, what (if anything) would you do differently?

I would have started my own business sooner, with a more stable financial foundation.

What’s one thing in business you cannot go one day without using?

My iPhone

What’s your secret to cultivating a good relationship with your customers/clients?

My secret is making an individual feel like they are not just a client, but a partner with me on a fitness/wellness journey.

Where do you see your business in 5 years?

To be a global wellness brand for women – particularly women over 40.

What are 3 tips you can share with anyone wanting to be a business owner?

  1. Be consistent
  2. Be passionate
  3. Never give up

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Womeneur Spotlight: Tieko Wilson of Tieko Nejon, LLC

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[vc_row][vc_column][vc_custom_heading text=”Womeneur Spotlight” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^5812|url^https://www.womeneur.com/wp-content/uploads/2017/01/Tieko.jpg|caption^null|alt^null|title^tieko|description^null” css=”.vc_custom_1483905159221{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1483905195536{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

TIEKO WILSON

FOUNDER & BRAND STRATEGIST[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website: www.tiekonejon.com

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”http://facebook.com/TiekoNejon” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/TiekoNejon” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/TiekoNejon” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”5812″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

With a MA in Education and a BA is Sociology with a Minor in Small Business Entrepreneurship, Tieko Wilson, Founder and Brand Strategist of Tiko Nejon, LLC, left her teaching job to follow her passion and become a brand-builder for small business startups. She partners with them to define, design and deliver a brand that it REAL to the them by showcasing their specialty and meshing it with their personal style so that they may say YES only to their dream client. When not being a mother and wife, this lady boss offers Brand Strategy, Graphic Design, and Business Education services to her clients. We had the opportunity to interview this Womeneur and find out more about her business entering its 10th year of existence. 

What inspired your journey into business?

I believe I was born a entrepreneur but this particular venture began after I left my career of teaching in the classroom for ten years, my last assignment teaching Algebra. After conceiving my daughter, the idea of really doing what I love kicked in!

What steps did you take to start your business?

I studied, studied, studied. I performed by trial and error, sometimes way more error but I did not quit! I would seek and soak up all the information relevant to my industry and began to position my self as an expert worth of charging.

What did you do before this and is this your first business?

As mentioned, I was a school teacher prior to this, a total of 10 years. I last taught Algebra. I’m quite certain looking back on it, my years of braiding hair at the age of 12 for all kinds of folks qualifies as a business owner. I wold literally have clients booked for months out. This went on through college. My first government-aware business was when I was 22. Child Link, a tutorial company for children in group homes. Tieko Nejon was started in 10 years ago solely focused on Image Consulting before evolving into Image and Branding.

What is one thing that really helped you with starting your business?

Wow! If I had to narrow it down, I would have to say my love for learning. I think success is in always looking to learn something new. My husband’s belief that I could do anything and actually suggesting that I stay home from the traditional work and pursue my passion was the very best thing that could have happened.

What are your biggest business ownership fears?

I hate the word fear but I am apprehensive of other entrepreneurs that throw a title on a site and business card and call themselves a_____________. Fill in the blank. It seems like every industry is over saturated so I have to remind myself to not be distracted. As well as a consultant, we only eat if we stay booked. I have been fortunate thus far but I don’t take any of it for granted.

What do you do to stay motivated when you feel like giving up?

I first stay rooted in my belief in Christ who promised me that He had a plan for me and would be faithful to complete it. I then think about my two children. Nothing I do is for me now but it more about my children having a story to tell their children about me.

What do you enjoy the most about business ownership (what’s most rewarding)?

Most rewarding is being able to say yes and no when I feel like it, lol!!! I enjoy not having a “Monday”!!!!

What do you enjoy the least (what’s least rewarding) about business ownership?

I do not like the back end work; invoicing, banking, etc. I am working on delegating. I am horrible at that!!!!

If you had to do it again, what (if anything) would you do differently?

I would have definitely built an administrative team sooner. I now am looking for an administrative/personal assistant and it feels like it is harder than it should be. I should have done this prior to now!

What’s one thing in business you cannot go one day without using?

MY MACBOOK!!!!!!!!

What’s your secret to cultivating a good relationship with your customers/clients?

I make sure to over-deliver; give past the expectations. I also honor their time and talent. I am here to serve.

Where do you see your business in 5 years?

I see my business as the go-to firm for building and educating on Branding. I look forward to quadrupling my team of designers, photographers and make-up artists. I look to author 2 books by then and increase my speaking [engagement] calendar. I also hope to be in a building that is a co-op working environment for creative brands.

What are 3 tips you can share with anyone wanting to be a business owner?

1) Become soooo good at what you do that you could do it in your sleep

2) Never stop learning and every opportunity is a chance to do so

3) Don’t work by mood but by schedule

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57 Business Lessons Learned in 2016 to Apply in 2017

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On December 6, we reached out to you, our Womeneur tribe on Instagram and asked you what you learned in 2016 in business that you’ll apply to 2017. We are very grateful for all these amazing responses that are definitely actionable and valuable lessons learned for anyone in their personal and business life. Be sure to soak up all 58 of them and apply accordingly!

  1. @dr.awashington  Pay me what am worth or seek substandard service
  2. @sarahnaomihcb  Don’t get distracted
  3.  @girlontopoftheworld  Be myself!!!!! And not being afraid to ☺️
  4. @kreneeward  Video Marketing is very effective!! I knew it but I now I am all in !! ???
  5. @estacy_p The need for a VA because I can’t do it all.
  6. @mybossisme To trust my gut feeling and not to do things that don’t feel right, regardless of what my mind tries to rationalize. Intuition never lies
  7. @credit_advanced_services – Spend more time with my business. Engage more on social media. Interact with other business owners. Increase more customers. Pay myself first. Plan more revenue for years end and set up more Goals
  8. @shirleyltoliver – Follow through no matter what
  9. @miss_kelley2006 Now, that I have the time…make the time for my business to be successful.
  10. @struttinsexy Don’t be defeated by the word “NO” I now take it as a “not right now” or better yet “Not with you “
  11. @desfaithr Be consistent
  12. @cecilesbathandbody Sometimes you have to move backwards to leap forward.
  13. @sugarontopjax Your prices are not entitled to be affordable to everyone
  14. resumerenewed Finding what resonates with me and investing in myself. ? Rome was not built in a day.
  15. @kibossservices Batching, to do list by project, and being ok on the level I’m on.
  16. @kreatedmoments Seize every moment and the importance of building a community with other business owners
  17. @gorgeouskhaoshair I learned not to take shortcuts and to not be afraid to be successful and outshine others.
  18. @g_sheflyTo stop doing things in real time
  19. @weblyalfred The big Aha! moment for me was to “keep it simple” when you have a lot of information, it’s easy to assume your audience has the same information. In reality they want it short, sweet and simple. They mostly want results from the value you give. Second Aha! moment was that you are the only one who sees that something is not perfect in your business, everyone else’s cares about the value and how it will change their business.
  20. @slay_religion Do IT when you think IT.
  21. @betterlifechoicesofnewyork I learned that comparison breeds discontentment. No need to believe I am not moving because I’m not moving like someone else is. This patience thing ‘they’ speak of is key!
  22. @astepaboveclassy Take my time, study and perfect, don’t rush, don’t have a mixed page via IG or anywhere else, patience, focus and the list goes on.
  23. @kathleenstarmer@slay_religion I started doing this, too! It’s a game-changer!
  24. @kathleenstarmer My biggest lesson involves the importance of interacting in real life. It’s hard to build a biz strictly via social media when no one knows who you are. In-person interactions, however, are like rocket fuel for your network! ?
  25. @thesmartgalsguide Growing.?
  26. @_uniquetouch You don’t have to be perfect. Take a time out. Always show up!
  27. @miystanza Crush fear and keep moving
  28. @veganzingan You get out what you put in.
  29. @_prettyrichgirl_Be more prepare when potential clients want what you’re selling & Keep God in All my Businesses !!!!!!!! ?
  30. @tamecasays Love the lessons shared. I am reminded to stay focused. No one wants this more than me.
  31. @sisi_yemmie That I need to stop short-changing myself
  32. @evcookiee Not everyone who is willing to help you SHOULD. Treat family and friends as you would a stranger – if they’re hindering your growth ✂️
  33. @abbymlocke Don’t make emotional, financial investments
  34. @ladyboss_inc Putting God first and Constant development and knowledge update is very important.
  35. @webmadinah To be more organized and to take more creative risks
  36. @betterlifechoicesofnewyork Your friends x family are not your street teams. Limit your expectations and be clear on your definition of support vs theirs. Your friend is your friend, not your promoter. Support varies in form & your business is not their 2nd job. Tough pill to swallow but understanding this saves relationships.
  37. @leesabeth_jewels To see everything good in my business and trust my gut feelings more
  38. @healthy_everyday_living Step away from the laptop and phone to focus more on networking events
  39. @angel.okoro take full advantage of social media
  40. @doublechocolatedesigns I learned that there is a such thing as a NECESSARY NO. Every opportunity offered to showcase my business is going to be the best opportunity for me. It’s okay to say thanks but no thanks this time! Going to be picking my BEST YES’S in 2017…
  41. @girlsnightoutnyc Make outcome list rather than to do list
  42. @sns_experience Collaboration & Networking are essential to getting exposure. It’s not just about what you know but WHO you know ??
  43. @monicaannettesm KEEP MOVING!
  44. @mmachukwu_omonode Collaboration is the new competition!
  45. @kimhyltonTo be myself and not what I think people want to see. That It’s ok to talk about my accomplishments and to not down-play myself when I am in the presence of others who may not be where I am yet.
  46. @dolldkouture That there’s nothing wrong with collaborating and supporting other people or brands but SET BOUNDARIES AND TAKE NOTE OF WHO SUPPORT DOESN’T INCLUDE ACTIONS. Don’t allow people to dump into you and use you for your intelligence but when you need a hand they’re too busy even to lend an ear or resources. F*CK THAT
  47. @baileycraftplanners More face-to-face interactions and creating more time to be creative
  48. @cindyriverot I have to wake up earlier ??. That’s a thing for me …
  49. @rr_travels Listen more than you speak.
  50. @tvintageglamdc Every morning we start over. We have to be our own cheerleaders and motivators. In 2017, I will not allow people including family and friends to dump their insecurities of what I am doing on me, because when I look closely – they have done nothing – and, don’t want me to do anything. Stepped out on Faith. God is with me always. Moving forward……..
  51. @_mrs_b_Be patient and consistent
  52. @tads_soup_kitchen Goal setting ….and the importance of writing it down
  53. @properexposurebyslc Always, ALWAYS follow my gut and remember that all money is not good money.
  54. @graziellalifestyle@evcookiee I learned this the very hard way this year. Not all doors and opportunities are what you think.
  55. @graziellalifestyle Synergy is good BUT mind who you synergize with. Not all doors should be walked through and not all opportunities should be taken. Pay myself first. Use the professionals-they exist for a reason. Do it afraid. Partner with God. Educate yourself. Business money and personal money must not mix.
  56. @psofnyc Teamwork makes the dream work ?
  57. @sevenfiguremothers Boxing my time and defending it no matter what

What did you learn in 2016 that you’ll apply to 2017?

Womeneur Spotlight: Malene Barnett of Malene B Studio

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Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^5695|url^https://www.womeneur.com/wp-content/uploads/2016/12/Malene-B-portrait.jpeg|caption^null|alt^null|title^malene-b-portrait|description^null” css=”.vc_custom_1480942988565{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1480943021611{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

MALENE BARNETT

Design Director[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/malenebcarpets” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/malenebcarpets” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”5695″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Malene Barnett is the founder and design director of , a company specializing in handcrafted custom carpets, inspired wall coverings and artisan tiles. Her luxe creations have enlivened premier hotels, iconic office buildings, and sophisticated private spaces. A cultural enthusiast and passionate entrepreneur, Malene collaborates with international artisans. She also avidly shares her business sense with creative entrepreneurs via her e-guide series, public speaking engagements, her Huffington Post and Design Sponge columns, and her interview spotlights in both national and international press, including print, web, TV and radio. Experience her celebrated collection at .

We had a chance to find out more about this innovative entrepreneur and her inspiring journey.

What steps did you take to start your business?

I’m really big on doing research, especially on the Internet. Before Google was popular, I researched the industry 10 years prior to launching my brand, which I highly recommend to everyone who wants to start a business. In addition, I worked as a contract designer for large manufacturers for more than 10 years, which is how I learned about the rug industry. During my years as a contract designer, I absorbed industry knowledge and developed relationships with industry professionals. In addition to overseeing the logistics of registering my business, I also invested in a branding consultant to help clarify my brand mission. Then, I developed a collection of designs, sourced manufacturers, identified my target market and signed up for my first trade show to launch my collection.

What did you do before this and is this your first business?

Before starting Malene B, I was the lead designer and marketing manager for a textile manufacturer. Then I was hired as a carpet designer for a rug manufacturer. I learned early on that the idea of working full-time for a company didn’t fit with the flexible lifestyle that I wanted. So I quit my full-time job, traveled to Southeast Asia for three months and returned as a contract designer for home textile manufacturers. I designed textiles and rugs for many companies and designer brands, including: Nicole Miller, Martha Stewart, Karastan, Marcus Fabric and Liz Claiborne. The collections I designed were distributed in major retail stores such as Macy’s, Bed Bath & Beyond and JC Penney. This experience was my first entry into entrepreneurship because I had to manage my own schedule and constantly juggle multiple projects to keep my income flowing.

I’ve had many businesses that involved selling my art, but I consider Malene B my first formal business.

What is one thing that really helped you with starting your business?

A few years before I launched Malene B, [bctt tweet=”I invested in a branding consultant to help identify my brand mission via @malenebcarpets” username=”womeneur”]. Once the mission was clear, it helped me to make informed decisions on how I wanted to grow the business. I have a brand blueprint that I still refer to 10 years later.

What are your biggest business ownership fears?

My biggest business ownership fears are not being able to take care of myself financially. Entrepreneurship has its ups and downs and so does cash flow. However, I understand that this is part of the journey, and I don’t allow it to dictate my well-being. I face the fear head-on, and accept that it’s normal and simply a part of the entrepreneurial process.

What do you do to stay motivated when you feel like giving up?

I think about the bigger picture of what I really want to accomplish. Having a social media following is also helpful because on the days when I feel like giving up, a comment from a social media fan helps me to refocus and reminds me of the purpose of my business. I know that my business is about the people I serve, and with this understanding, I do my best to fulfill those needs.

What do you enjoy the most about business ownership (what’s most rewarding)?

The most rewarding part of being an entrepreneur is being able to provide people with products that make their lives and homes meaningful.

What do you enjoy the least (what’s least rewarding) about business ownership?

I wish I didn’t have to juggle so many roles. But I believe that if I weren’t able to handle everything, then the opportunities wouldn’t be coming my way.

If you had to do it again, what (if anything) would you do differently?

I would hire a full-time assistant to help manage the business. In the beginning, it’s hard to hire people when finances are tight, but I do see the value in having someone to assist you with the day-to-day operations. But I also believe that every business decision I’ve made has and continues to shape my business, and I needed to experience everything I’ve gone through in order to determine my next move.

What’s one thing in business you cannot go one day without using?

Instagram — I’m addicted! I also use Google Drive to access my files every day. (I know, that’s two things.)

What’s your secret to cultivating a good relationship with your customers/clients?

There’s no secret to it! Just be transparent and real with your customers. That is how I live my life, so I don’t do anything differently with my clients. Remember that you can choose the people you want to work with, and that not everybody is (or has to be) your customer.

Where do you see your business in 5 years?

I see my business based somewhere in the Caribbean. I also see multiple product categories that will expand my brand into a lifestyle company with a global reach. In addition to products, I also foresee spaces that embody the Malene B lifestyle.

What are 3 tips you can share with anyone wanting to be a business owner?

  1. Buy property before you start your business.
  2. Invest in an accounting software to track your sales.
  3. Be true to yourself, know your purpose and don’t be easily swayed.

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Womeneur Spotlight: Stacey Flowers of Stacey Flowers Inc

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Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^5615|url^https://www.womeneur.com/wp-content/uploads/2016/11/Stacey-Flowers.jpg|caption^null|alt^null|title^View More: http://shermanmccain.pass.us/staceyflowers2015|description^null” css=”.vc_custom_1479136986900{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1479136529241{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

STACEY FLOWERS

CEO & SPEAKER[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”https://www.facebook.com/staceyflowersofficial/” /][dt_social_icon target_blank=”true” icon=”youtube” link=”https://www.youtube.com/staceyflowerstv” /][dt_social_icon target_blank=”true” icon=”instagram” link=”https://www.instagram.com/staceyflowers/” /][/dt_social_icons]
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has been named a global leader for the next generation. She’s an international speaker, author and creator of The Happy Conference. She earned her bachelor’s degree in paralegal studies from College of Saint Mary and her master’s degree in human resources from Loyola University Chicago. Stacey is a partner at Ambassadors Worship Center in Omaha, Nebraska and happy mother to her son Rakim. We had a chance to catch up with this Womeneur to learn about her entrepreneur journey.

What inspired your journey into business?

My mom inspired me, she was always an entrepreneur. Growing up, I was able to observe wealth flowing into our house whenever my mom had her own company. I wanted to figure out how to do that for my son and I; I always wanted to be wealthy so I saw that as the best way to go about it. I was always creating businesses when I was young. For my first company, Styles by Stacey, I would do hair for prom, homecoming and school dances. My first high profile client was my pastor’s wife; I would do her hair for church on Sundays.

What steps did you take to start your business?
When I started my speaking business, I first had to close down my HR consulting firm. I was good at consulting but not gifted to do it. Then, I started speaking and asking people to pay me to speak. Finally, I hired a speaking coach to help hone my speaking skills. I did everything he told to do in regards to creating a strong speaking company.

What did you do before this and is this your first business?
Before speaking I had an HR consulting firm, we designed and delivered leadership training programs to fortune 500 companies.

What is one thing that really helped you with starting your business?
Hiring a speaking coach really helped me to transition into speaking.

What are your biggest business ownership fears?
Entrepreneurship is audacious in itself. So once I stepped into it I had to come to peace with that, so I can’t say I really have business fears.

What do you do to stay motivated when you feel like giving up?
I listen to Beyonce. Beyonce is a big motivator for me because I believe she balances her purpose and her life really well and this is what I strive to attain. I’ll also go over my vision boards or journals when I have time. Tracking my progress, going back to where I was and look at what I’ve grown into now; looking at what I’ve come from and where I want to be motivates me to keep doing the work.

What do you enjoy the most about business ownership (what’s most rewarding)?
Being able to involve my family in my business. Business ownership gives me the flexibility to incorporate my family’s input, gifts, thoughts and views. My son used to say, “Mom you’re the happiness queen” and that evolved into me being the Ambassador of Happiness. He also gives me input on my social media platforms, my mom styles me and my niece can take my social media pictures!

What do you enjoy the least (what’s least rewarding) about business ownership?
Financial overhead. Managing the financial overhead is the least enjoyable part. I wish I could just do the creative side, but managing the financial side is a must and is really taxing.

If you had to do it again, what (if anything) would you do differently?
I would have hired an assistant sooner!

What’s one thing in business you cannot go one day without using?
My laptop!

What’s your secret to cultivating a good relationship with your customers/clients?
I always try to deliver a wow factor. And now that I have an assistant I really try to make sure my clients are touched and responded to more quickly. They receive immediate response and follow up so they know I value their requests and reach them sooner with my assistant.

Where do you see your business in 5 years?
I see my business as an international full service speaking, coaching and consulting firm. I will also continue to inspire people globally from the stage at The Happy Conference. I will train people to life coach based on my signature coaching program and consult worldwide to make happier workplaces all over the globe.

What are 3 tips you can share with anyone wanting to be a business owner?

  1. Having one talent doesn’t mean that you have a business; doing hair and owning a salon are 2 different things.
  2. Where you don’t have money you need relationships.
  3. Happiness comes before success; until you’re happy with your company/work you won’t find success.

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Womeneur Spotlight: Lucinda Cross of Activate World Wide

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Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2728|url^https://www.womeneur.com/wp-content/uploads/2016/04/kae-whitaker_650_650_ffffffgrayopac-7_s_c1.png|caption^null|alt^null|title^kae-whitaker_650_650_ffffffgrayopac-7_s_c1|description^null” css=”.vc_custom_1461291553153{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1477965903775{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Lucinda Cross-Otiti

President[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”http://facebook.com/lucindacrossspeaks” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/lucindaspeaks” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/lucindacross” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”5589″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Lucinda Cross is the President of Activate World Wide, best-selling author, internationally known speaker, spokesperson and energetic teacher of personal and professional development. Known as the Go to Girl for Taking Massive Action and America’s Favorite Vision Board Queen. Ultimately, her life is about helping women live a life of fire, fun and freedom.

We had a chance to speak with this Womeneur and learn all about her entrepreneurial journey.

What inspired your journey into business?
Working on a job that had no growth for my children’s future. I was tired of living paycheck to paycheck.

What steps did you take to start your business?
I sought out to find and connect with a mentor who was doing what I desired to do and was doing it well.

What did you do before this and is this your first business?
This is my first business. I started it 10 years ago and it has evolved every 3 years. I added more value and removed some deliverables that no longer served my niche. Before this I was a side hustler writing business plans and proposals as well as working as the head of Performance Improvement and Risk Management for a private hospital.

What is one thing that really helped you with starting your business?
Having a mentor and eventually hiring a coach. They helped me to know about the storms and up hill battles and how to prepare from them when they come.

What are your biggest business ownership fears?
Not knowing if I have the right accountants in place to keep me in the clear with IRS.

What do you do to stay motivated when you feel like giving up?
Besides prayer, I like to go have fun with my kids, they are so free and they give me so much energy. They give me no choice but to continue when I think about continuing that freedom that they have.

What do you enjoy the most about business ownership (what’s most rewarding)?
Being able to say YES. Yes to what I want, when I want.

What do you enjoy the least (what’s least rewarding) about business ownership?
Being tested faith-wise. I have big dreams and goals and it requires big faith and I know that big faith comes with test and those tests will make or break you. I love to dream big but I know that there will be some challenges I must prepare for. I have to be honest, sometimes I want it to come a little easier than it has in the past. But God has a way of making me spiritually strong.

If you had to do it again, what (if anything) would you do differently?
Stay focused on one niche from the start.

What’s one thing in business you cannot go one day without using?
My gmail account

What’s your secret to cultivating a good relationship with your customers/clients?
Being open and vulnerable about your journey and also listening to them is key. Listen to the things they are not saying and the things they are saying.

Where do you see your business in 5 years?
Owning a few Half way houses and my products in Walmart stores across the country

What are 3 tips you can share with anyone wanting to be a business owner?

  1. Find a niche and rock out
  2. Find a problem and solve it and call it your secret formula
  3. Show up and network with those who do what you do

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