One complaint that I often hear from members of my free Facebook group, Instagram Unfiltered, is how confused they feel about the contradictory Instagram Marketing advice freely available online.
At every twist and turn, there will be another marketing guru telling you that the advice of the other marketing guru is wrong.
And in between? There are business owners that *think* they know why X is happening on Instagram, and they are more than happy to share their predictions in all the Facebook groups.
It is no surprise that many small business owners find Instagram confusing.
And difficult, and annoying.
So, what can you do about it?
Take Each Piece of Advice With a Grain of Salt
Social Media Marketing is a field that isn’t heavily regulated.
Unlike being a doctor or a lawyer, you don’t have to spend years in University, passing countless tests and writing many different papers. Essentially, anyone can wake up one day and decide to be a Social Media Marketer.
This, of course, increases the chances of not-so knowledgeable people breaking into the field with ease, as there is little to no barrier to entry.
Now that you are aware of that, I want you to take every piece of advice that you get from ANYONE (guru or not) with a grain of salt.
Don’t take their word as fact; question it, ask them about how they know this to be true. Be skeptical!
There are too many business owners out there taking bad advice on as fact and digging themselves into a hole with Instagram, don’t let that be you.
Do our Own Research
Similar to the above point, if you do your own research online you can pretty much find out anything you want to know.
Research statistics that are relevant to your industry, niche, or corner of the globe.
Watch youtube videos, take online courses, and read e-books. Compare the knowledge learnt, and make a note of what tips and tricks are mentioned across all. Those are most likely to be the ones that are legit!
Focus On What Works For You
Many people don’t consider juts one thing about the Instagram and marketing gurus they look up to. It is that the strategies they teach are likely to be ones that have worked for them and their clients.
Perhaps they mainly work with clients in the Fashion and Beauty niche, like I do.
Do you really think that their strategies can be applied in the exact same way to a business like an accountants office?
Take the advice you get (with that grain of salt), and test new strategies out on your account and experiment to find out what works for you.
Only Follow 1-3 Gurus
I shared my insights with my Facebook group members. One of my lovely members Belinda mentioned a tip she had learnt from a YouTube video.
It is a great tip that I think everyone should follow!
Simplify and focus your life on only following the work/teachings of 1-3 gurus per area of your business.
For example: follow 1-3 marketing gurus, 1-3 fitness gurus, 1-3 style bloggers, and 1-3 financial advisors.
That way you won’t get overloaded with information.
Make sure that the guru you choose specializes in a niche that your business/personal situation falls into for best results.
Did you find this article helpful? Let me know in the comments below.