With a New Year comes a new sense of drive to skyrocket your business growth.
Social Media Marketing is, of course, one of the most cost-effective ways to promote your business to a lot of people at once, but there are a few social media networks in particular that present an exciting opportunity for massive growth in 2018.
Read on to find out which Social Media Networks you need to add to your digital marketing strategy in 2018.
Youtube – For Video Content
Video Content has been a massive trend that has only grown in popularity amongst marketers and consumers alike in 2017. In this new year, it is absolutely essential that you use Youtube to further your brand awareness and become the go-to expert in your field.
Youtube as a Social Media Network offers long-term growth for your business. Unlike other Social Media Networks, if your Youtube content offers incredible value to a niche audience and gets incredibly popular, you will be getting a paycheck in the mail from Youtube in no time!
Not only does Youtube offer a great place for pre-recorded content, it is also a great Social Media Network to use when repurposing other video content such as your Instagram and Facebook Live videos. Save these videos to your phone and upload them to your Youtube channel for an instant boost of views.
Make your existing content work harder for your business, trust me, you’ll love the results.
Instagram – Perfected Feeds and Fun Stories
Instagram, of course, is a Social Media Network that is dominating the Fashion, Beauty, and Travel industries. With the searchability of Hashtags, the Explore tab, there have never been more ways for you to be found organically on a social media platform.
The key with Instagram is to have a careful balance between your Instagram Feed and your Instagram Stories.
Instagram Stories offer an in-the-moment look into your business life. Also, they can be used as a way to share snippets of blog or video content to entice your followers to browse your website or other social media network.
Whilst Instagram Stories are fun to play around with, your Instagram feed still needs to remain perfectly styled with a complementary colour scheme and high-quality imagery. With the number of users and competition on the platform, grainy low-res imagery just doesn’t stand a chance anymore.
Facebook – Facebook Groups for Niche Expertise
One of the best ways to grow a community quickly around your business is to start a Facebook group.
Choose a name for your group that makes it clear who the group is for and what the main topic of discussion is.
For me, as an Instagram Marketing Specialist, I created a group called Instagram Unfiltered for business owners using Instagram who wanted to stay up to date with the changes in the algorithm and strategies that work. The group launched in July 2017 and has now grown to over 1200 members and counting with minimal effort.
And there you have it! This quick list of three of the best Social Media Networks will grow your business in 2018. It is designed to inspire you and encourage you.
Of course, you don’t have to start using all of these platforms at once. Instead, begin implementing the one that you know will work best for your business and target market.
Here’s an amazing 2018!