Branding can be confusing! It seems that there are so many elements that work together to create a brand. I have been encountering more and more women who think they have a brand because they have:
2. A Logo
3. A Small Amount of Success.
Branding vs. Marketing
Marketing and Branding are totally different things. Branding is the way in which you create a perception, a gut feeling, and a compelling difference about what you have to offer. It is your promise to your customers, and how you want them to feel whenever they experience your brand. Marketing is simply selling your product or service by implementing strategies to fulfill your promise in exchange for money.
Branding allows you to manage the perception of your brand or product through the way you design and strategize. Brand strategists have studied neuroscience and psychology to create a deeper understanding of how our brain works as it relates to brands we love and choose over and over again. I love that design is used as a tool to create something beautiful but taken a step further design is a tool combined with a strategy to make a real impact on customers and on the world.
Marketing includes things like putting out the right brochures, Facebook ads and creating a sales funnel. While having a brand does help you sell and market, marketing, and branding are different worlds entirely.
While logo design is important, it does not compare to a brand strategy. Getting a designer to simply create something pretty is NOT an effective way to create a visual design. A logo design stems from your brand strategy. If you do not have a solid brand strategy, I would urge you to do the work and create it before you jump into your logo design. Your success literally depends on your brand strategy. We see absolutely zero big brands that don’t have a compelling strategy. Steve Forbes, Chief Executive of Forbes said: “Your brand is the single most important investment you can make in your business.”
A small amount of success
I love celebrating small successes every day. You hit 500 followers on your Instagram!? Pop that champagne, girl. You made your first online sale?! YAS BITCH. Success is good, but sometimes small amounts of success can hold us back at first. Say you reach your goal of $1,000 per month with your online business, should you just stop there?
Some people do. I’ve met many solopreneurs who say they are making some money so they don’t see why they need to brand. They are OK with their small success. I don’t know about you, but I am not slaving away every day on my business to do just ok, or to get by. You are one Bad Motherf*¢ker. Small success is a stepping stone for you. Go big.
I encourage you to find a brand strategist and designer to help you create a compelling unique selling proposition. A professional will know how to translate your unique and compelling difference into a visual design. Branding intentionally will create big growth and keep you relevant to your audience.