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Archives for December 2017

The Evolving Brand of Taylor Swift

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Anything can be branded. Toilet paper is branded. Charities and politicians are branded.  Hell, even Florida branded sunshine!  Sometimes when we think of brands, we think of Target, Nike, Starbucks, and Apple.  The truth is, everything and everyone can be branded- even pop stars.

 

Branding has power over the way we perceive people, stars, and celebrities.  It allows us to take a little girl originally from Pennsylvania and create a Nashville country star. Branding (or rebranding) then allows this Nashville country star to be strategically placed into the pop scene and then again into the dark, electro-pop scene with her latest album. Any ideas of who I am talking about?!

 

Yep! None other than Taylor Swift.

 

Taylor began as a good girl, a country-loving pop star with baby pink lip gloss in her first 2006 album. The old Taylor sang of love, broken hearts and all about boys she imagined a future with. Taylor in 2006, was likable, easy to dismiss and vanilla. Her brand design was soft, feminine, girly and innocent. Her music video for Tim McGraw featured a southern landscape, a pink and purple sunset with a young love interest. It wasn’t until she put out the album Red in 2012 when she began to write music that fit the bright, catchy pop scene that we are all too familiar with today. During this phase, Taylor experimented more with the red lipstick and a new found attitude and dropped the country star front.

 

This year, Taylor Swift recently went through a rebrand, deleting all of her Instagram photos and starting over with the dark, cryptic imagery of slithering snakes before releasing her newest album Reputation. Some say this pop star turned dark over a revenge against people like Katy Perry and Kanye West.  I don’t have the time to spend Googling these relationships.  I do, however, have the time to analyze the new Taylor Swift brand.

 

The new brand is angry, smart and out of blood. In the music video for Reputation, Taylor climbs out of the ground as a zombie, staring at the camera as if to say “Do not f$¢k with me.” She wears darker lipsticks, bondage-inspired costumes, and a whole lot more black. You can see her sitting on a motorcycle with studded leather clothing with a threatening look in her eyes. It’s a little freaky to see the girl next door transform into a malicious vixen, but do we buy it?  Well, that doesn’t matter because this is the new Taylor.  She can be whoever she wants to be, and she tells us exactly who that is (right now) with her new brand.

 

Is her brand accepted by her followers?  By her fans- most likely yes. They’ve grown up and evolved along with her, so for the most part, it’s assumable that she hasn’t lost any followers (with the exception of those who are fearful of the “new Taylor” and what that seems to represent).  The other question is- does it matter?  Her rebrand has us all talking- whether we love her or hate her.  From a branding and marketing stance, that’s brilliant.

Taylor Swift’s Brand New Look

Whether you like the new Taylor Swift brand or not, her team has worked hard to create a solid brand strategy for the singer. Her brand has shifted and evolved dramatically over the last 11 years as she has grown as a female artist and worked to stay culturally relevant.  Her strategy is on par with Madonna as an ever-changing surprise package.  Taylor Swift started out as a squeaky clean good girl and now she’s badass and brooding. I think we can all take a lesson from Taylor, if you never take a strong stance with your brand you will lose the interest of your followers.  I don’t know about you, but I can’t wait to see what’s next…  

Why I Bulk-Schedule My Instagram Content

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Do you feel like you are time-poor when it comes to managing your Instagram Content?

 

Are you guilty of sitting there on the couch after a long day of work and hubby or wifey wants to watch a movie with you, but you whisper…

 

“Just five minutes babe, I need to post on Instagram”.

 

As I write this I swear I can hear groans from millions of husbands and wives around the world who hear this sentence almost daily.

 

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No More New Year’s Resolutions

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The new year is coming!  It’s time for new beginnings.  Starting the New Year is when we get a chance to forget about the past, especially a past that may have been full of regrets, failures, and delays. New Year is also a time for celebration.  It’s when we get another chance to get it right.
In the western world, we also have a tradition of writing down New Year’s resolutions. Something quite frankly I’ve chosen not to do for the past couple of years. I tell you more about that later.  This tradition involves making a list of items we want to change.  Unfortunately, while we make these list with great intentions of improvement, only about 8 percent of people actually keep it.  Let that soak in.  That mean 92% of us fail at keeping a commitment to ourselves.
Now that’s when we write the commitment in the form of a resolution. Now conversely, people who have a written goal are about 50% more likely to succeed.   So.. Why do we keep it this tradition if studies show that we will break them by January 15th? We don’t even keep them long enough to make a habit. A habit usually sets in on day 21.  Again, why do we keep making resolutions year after year?

Why choose goal over New Year resolutions?

I think we need to make choose goals instead of resolutions.  Here are my reasons.
  1. We all want to improve. We all want to better ourselves. A goal helps us be better. It’s that simple.
  2. Goals are measurable.  We can track how we are doing which will us stay on track.
  3. It’s a tradition.  Well duh.  I am not trying to stop the tradition just remix it a little.
  4. Understanding the power of words. A goal is a result or achievement toward which effort is directed; aim; end.   A resolution is a firm decision to do or not to do something.  In essence, a resolution is an act in which we solve the problem but the goal is the end result of the achievement.
  5. The numbers don’t lie.  If we start using the term New Year’s Goals.  We have at least a 50% chance of making it happen

I rest my case.  From now on, I will only set goals that I plan on achieving.  I’ll even go a step further by sharing them with my friend circle. What is the accountability I hear?  Let’s get started ladies. Go ahead and write down those New Years goals.  It’s going to be a great year. I can feel it in my bones!

Womeneur Founder Sets Sail on The SpreadLove™ Wealth-Building Conference at Sea October 2018

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Reprinted from the SpreadLove™ press release.

SpreadLove™ announces its 2018 Wealth-Building Conference at Sea, setting sail on October 13, 2018, with a panel of successful female leaders across multiple industries. The mission of this new platform is to support and advance women’s interests through the promotion of financial literacy, self-love, and healthy business and personal relationships. This 8-day event will educate and inform participants about various revenue streams including those derived from entrepreneurship and investing. It will teach them the strategies on branding, attracting your target market, integrating social media, and starting a new business from the ground up.

Our conference participants will engage with influential leaders for 8 days and 7 nights in a variety of business and social settings…[and] learn new business practices and strategies, learn how to invest, and form new habits that can lead to personal success.”

“A change in mindset is a prerequisite to a change in circumstances,” said Esther JeanBart, Founder, and CEO of SpreadLove™. Our conference participants will engage with influential leaders for 8 days and 7 nights in a variety of business and social settings. I am passionate about entrepreneurship and financial freedom. These concepts are my driving force and excite me to present this opportunity for women to make new connections, learn new business practices and strategies, learn how to invest, and form new habits that can lead to personal success.”

The 2018 Wealth-Building Conference At Sea will be held aboard the luxurious Royal Caribbean International ship Harmony of the Seas from October 13, 2018, to October 20, 2018, departing from Ft. Lauderdale and stopping at Labadee, Haiti; Falmouth, Jamaica; and Cozumel, Mexico. The conference will feature guest speakers, workshops, vendors, and parties with guest DJs. Philanthropy is an important component to SpreadLove’s ongoing efforts. There will be charity-related activities in Haiti at the cruise (more details to come). The keynote speaker will be announced at a future date.

The lineup of inspiring guest speakers and workshop facilitators includes:

  • Ana Quincoces – Founder of Skinny Latina™, Attorney, Author, Chef, Media Personality
  • Lucinda Cross Otti – Recipient of the Lifetime Achievement Award from President Barack Obama, Best-Selling Author, Founder of Activate Worldwide, Inc., Business Coach and Strategist.
  • Sharon Beason – Holistic Business Strategist & Founder of Womeneur
  • Stacy-Ann Rose – Producer, Actress, Co-Star of HBO®’s Ballers, and the upcoming Jlm, Break the Stage
  • Tamiko White – Fashion & Style Expert, Brand Builder, Media Personality
  • Wana Miri – Founder of Women on Topp

This event will be a great opportunity for you to:

  • Build relationships
  • Connect with key influencers
  • Generate business leads
  • Stay up-to-date with trends
  • Benefit from new ideas and different perspectives
  • Showcase your products and services
  • Create brand awareness
  • Socialize, relax, and have fun!
  • Develop business and investment strategies

Don’t miss out on early-bird pricing… for the entire month of December, you can reserve your room with ONLY a $50 minimum deposit per person!

 

To learn more and register, visit SpreadLove.com.

About SpreadLove™

Women face a multitude of obstacles and struggles daily, from challenges at work and home to body image and relationship issues. SpreadLove features a sounding board for women to discuss and share their solutions. It makes them learn from the experiences the other women. Women deserve a home base for all things WOMEN! SpreadLove is a place to share narratives that are very common and aren’t discussed yet!

Join the discussion on “Women in Business and Lifestyle.” To learn more about SpreadLove, go to http://www.spreadlovetm.com. Follow us on Instagram, Facebook, Twitter, and Pinterest.

About the Founder, Esther JeanBart
A native New Yorker who resides in Tampa, Florida, Esther JeanBart has been a restaurateur and an entrepreneur in sales, marketing, and real estate for 15 years. She is a successful businesswoman with a vibrant spirit. She launched SpreadLove™ in 2017 to increase meaningful communication between women worldwide. Esther connects with diverse women across the country and the world. She talks with the women who make unheralded contributions to their families, businesses, communities, and grow SpreadLove for all things women.

Just Do It, Girl!

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As I sat at my laptop contemplating the first topic I should write about as a Womeneur contributor, the first thing that came to mind was: Just Do It!

When I think about sharing entrepreneurial advice, my initial thoughts revolve around how I conceived and executed the launch of IMME COLLECTION. I think about the fact that I’ve wanted to be a fashion designer since I was a pre-teen but while taking the traditional route from college to corporate America, I lost sight of my passion. And, how I let the allure of a stable, six-figure job keep me in my comfort zone for way too long until I finally decided to accept the risks that came with investing my time, money, and emotions into the pursuit of my true passion. It is my true inspiration for starting a new business.

I think of all those years in “leadership” positions thinking I was the boss when I was really just a glorified worker. And all these thoughts lead me to the conclusion that the best piece of advice I can give to anyone who is afraid to take the entrepreneurial leap is to JUST DO IT!

I’m not saying you should quit your day job on a whim. What I’m saying is that you shouldn’t waste years, months, or even weeks asking yourself if it’s worth it or if you can do it. These are two questions that you should already know the answer to. If you’re passionate about it, then it’s worth it. If you’re willing to put in the work, then you can do it. So the only real question is HOW are you going to do it. If you’re already working a full-time job then you’ll just have to optimize your time when you’re not at work. Yes, that means you’ll have a lot of late nights and early mornings!

Overcoming The Challenge of Developing a Business Plan

Developing your business plan won’t be an easy or a quick task. But, sometimes you just have to take that first step to get your entrepreneurial juices flowing. Go ahead, and get your business license, register your website domain, open your business bank account, and order your business cards. These tasks sound mundane, but I promise you that each step you take towards making your business official will give you an exciting sense of accomplishment. With the completion of these simple but essential steps, you’ll feel more and more motivated to finish what you started and put in the work to launch your business. Take the time to write down your ideas, make a to-do-list, and create a timeline for your goals. The time is now. Find your inspiration for starting a new business, and just do it, Girl!

FOCUS: Why Finding Your Niche Will Make You More Money

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I wish I understood the importance of a market niche 15 years ago as well as I do now because it would have saved me a lot of time, money and energy.  More importantly, it would have made me way more money.

For the first 5 years of my business, whenever someone asked me what kind of catering I did, I would automatically respond, everything. I mean who wouldn’t want a caterer that could do Italian, Caribbean, and American classics all with great flare? Actually most people would indeed love that, however, most people don’t trust it. Even I don’t trust it. I did get every type client. I catered for film shoots, corporate events, baptisms, and private dinners. But Nothing was sticking. I wasn’t known for anything.

As a perpetual learner, after countless seminars and conferences, I came upon the idea of a niche. I understand the importance of defining your market niche first. And, I make sure to incorporate it as part of my R.O.A.R. (Reach, Organize, Act & Realize Coaching) programs. As you develop your business strategies, it’s important to understand the value of a niche: the concept of serving a very specific group of individuals within a wider market or population.

In business, when we speak of niche, we simply mean “what segment of the population do you serve”. Niche is what separates a General M.D. and a Cardiologist. It is what separates Lululemon from the next workout gear and it’s what’s going to separate your baking business, your event planning company, your consulting practice, and your floral business from others.

 

Rather than being a gym that serves people who want to get fit,  Planet Fitness says, we are a gym for the person that knows nothing about fitness. It’s the web designer saying, I will be a web designer that services creatives who want to stand out. Do you lose people? Yes! But trust me, it is people you probably don’t need anyway. It would probably be that 20% of your customer base, that caused you 80% of your pain. It’s all because you don’t know the importance of defining your market niche

The gym equipment you need to service top athletes, crossfitters, newbies, and seasoned gym rats, are completely different and it would cost you way more money to accommodate everyone. I have a friend that gets very upset every time he steps into Planet Fitness (PF) because they mainly have smith machines, and he is looking for a “real workout”,  that he feels PF doesn’t provide. I have another friend, who loves PF because most other gym intimidates her. She doesn’t know how to use the free weights. My seasoned gym rat friend found a happy home at Crunch gym, while she’s happy and thriving at PF.

Niching is the way to go. It is the best way to establish your authority, get tons of clients looking for exactly what you provide and it allows you to focus your marketing to get better results.

 

Benefits of Finding Your Niche

Here are the benefits of understanding the importance of defining your market niche

Provides Marketing Focus

A niche allows you to get crystal clear on who you serve. In my case, once I understood that I wanted to serve high end social and corporate clients that wanted to offer ethnic cuisine from the Caribbean with a global feel, I was able to zero in on that target audience. I knew where to find them (Caribbean lawyers and doctors associations), Classmates from the Black Students Associations/Caribbean Associations from my Alma Mater, Corporations, and institutions looking to offer their employees something different for their holiday parties or picnics,  Munaluchi Bride Magazine that caters to ethnic brides and multicultural weddings. Niching providing me laser focus that allowed me to develop a marketing strategy specifically for that target audience and I knew where to find them.

This is one of the major reason why understanding the importance of defining your market niche is an important business lesson.

 

Better Closing

Once you establish your niche your close rate will increase significantly. You will only target those clients that fit within your niche, and in turn, the clients that reach out to you will be the ones you want to hook.

 

Experts get Paid

Let’s get back to the cardiologist. If you are having heart issues, would you choose to pay $100 per hour to see a general practitioner or a cardiologist at $200 per hour, who specializes in nothing but heart issues? As much as you may hate spending that extra $100 per hour, most likely if you care about your heart, you will pay the extra money. Aim to become the cardiologist in your field. Be the expert that someone needs and they will pay whatever you command because they need you. Your service/product speaks to directly to what ails them. Trainers do ok. But a trainer that specifically focuses on new moms who just gave birth, can command a much higher price tag. They come with an understanding of the pains of being a new mom (time issues, hormonal issues, etc.)

The questions you need to ask yourself to establish a strong and targeted niche are:

  1. What product/service/skills do you offer?
  2. Who you do you offer them to?
  3. What are the specific pain points for the individuals you serve?
  4. How does your product/service sell these issues?
  5. How do you leave your client/customer feeling after servicing them?
  6. What sets you apart from your competitors? What’s unique about the way you solve the issue?
  7. What aspects of the solution your provide are you passionate about?

 

The answers to these questions will be key because they will help you determine your niche market. As a business or life coach, I could have chosen to serve any and everyone, who is looking to create a breakthrough in their business and lives. But the final question, in particular, helped me realize I wanted to service entrepreneurs because I have been there. I have learned so much, and I get such satisfaction helping entrepreneurs, get going and get thriving!

 

In closing, saying everyone is your client, has the same effect as saying no one is your client. Nothing will stick in people’s mind about you or your service once you are not in their presence. Don’t fear losing out on potential clients that most likely don’t align with your vision and passion anyways. Focus on catering to the demographic that excites you. The ones that align with your skills and passion. It may be a smaller pool, but the targeted approach will be well worth it.

Are you struggling to define your niche?

Then consider purchasing Womeneur’s Target Marketing workbook (completely FREE to WomeneurCollective members). When you’re done with this 11-page fillable workbook, you’ll be able to:

  1.  Understand the importance of a target audience
  2. Define your target audience demographics
  3. Define your target audience psychographics
  4. Know how to research your target audience
  5. Know what marketing strategies to implement based on your target audience
  6. Create a customer avatar

All in all, understand the importance of defining your market niche can be more favorable in terms of your business success and profitability.

5 Tips for Turning Your Side Hustle into a Full-Time Job

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You can start creating your ideal lifestyle while still at your regular job.

How? By shifting your mindset, learning how to manage your time wisely and building some good habits, sure. But there are specific things you can often do, that will be the foundation of a successful transition into full-time entrepreneurship. Here’s where you can start:

1. Skyrocket your personal brand.

Branding is a never-ending process. And in the digital world, anything you publish, do or say, becomes part of it. So it’s worth taking control of that, and creating as much content under your name as possible.

That’s how you can become an expert in a niche over time. It won’t happen overnight, but you’ll be investing time in that daily, by sharing practical things on social media and keeping your profiles and portfolio updated.

There will be weekly activities such as setting up a site for your business/brand/product and working on the design, authority, content creation, link building, etc.

There will be things you’ll do just once, such as:

  • Joining new platforms to make sure potential employers can find you from anywhere. 
  • Emailing influencers to thank them for the inspiration they are. 
  • Writing blog posts to discuss specific topics and for building authority.

That’s how you start to build a name for yourself and how clients will eventually interact with your brand. But the process begins today. Don’t postpone.

2. Learn the basics

One profitable way to invest your time on available mornings, evenings and weekends, is to research things about the critical aspects of your future full-time online business.

Start with the legal part – what type business structure. How will you pay taxes, what’s required from you, what can you do today to make the transition easier?

Then, learn basic financial management. Unless you hire an accountant or bookkeeper, budgeting will become a necessity to learn and track your finances. You’ll want to make sure you make good financial decisions, save every month, have multiple income streams, and calculate earnings and their sources carefully every 2 weeks.

3. Master a skill

What’s your side hustle?

Is it writing, designing, making jewelry, consulting small business owners, creating online courses, or else?

Whatever it is, make sure you’re constantly leveling up.

Read about it to remain informed about the latest trends in the industry, talk with professionals, go to seminars, take courses.

Invest in yourself as much as possible if you want to provide quality services to your clients and make sure they’re happy with your work, whatever niche you’re in.

4. Avoid burnout

It’s time to start saying ‘no’ to some things and what you’re used to, so that you can get different results this time and excel at your career, to be able to move on and build something on your own.

That might mean not going out with old friends that much. You can invest that same energy in working on the side hustle, keeping your mind clear, not hanging out with people who aren’t with the same goals, and staying focused.

It might mean making some lifestyle changes, such as waking up early to do your work before others get up, to be concentrated instead of distracted. It might mean eating healthier in order not to feel lazy and moody after a big meal.

You’ll need to take breaks frequently and know how to shut off your brain before bed so that you can recharge and be on top of your game every day of the week.

In fact, the goals of turning your side business into a full-time job can be a good reason to finally take more care of yourself and pay attention to your health.

5. Outsource earlier

Many business owners, when asked about the mistakes they made when they were just starting out, share that it took them way too long to be able to let other people handle some aspects of the business.

Why should you do that now, even if you think you aren’t ready?

Because by delegating some of the work (administrative tasks, social media, content creation, or else), you’ll stop doing repetitive tasks and be able to work on the strategies, connections, and growth.

That’s what you should be doing. And because it has the best ROI, you won’t be losing money by paying freelancers or assistants hourly or even hiring them full-time.

These tips should be enough to help you see progress pretty soon, and feel like the full-time dream job is closer than ever.

4 Ways to Survive Instagram in 2018 and Beyond

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It’s no secret that if you’re using Instagram, you may be getting frustrated with the relentless updates and algorithm changes.

Just like many others, you have most likely witnessed a massive drop in your engagement and marketing results over the past year, and at this stage, it seems that Instagram is only continuing to become a more difficult platform to achieve true organic reach.

The pain of Instagram is that as soon as you start paying to play – or using Instagram Advertising – you will start to see a decline in your organic reach also.

The platform wants you to advertise.

However, if you are not ready for that financial commitment in your business, you may want to keep reading to find out a few ways you can ensure that your account will survive and thrive on Instagram in 2018 and beyond.

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These Three Things Do NOT Make a Successful Brand

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Branding can be confusing! It seems that there are so many elements that work together to create a brand. I have been encountering more and more women who think they have a brand because they have:

1. Marketing

2. A Logo

3. A Small Amount of Success.

Branding vs. Marketing

Marketing and Branding are totally different things.  Branding is the way in which you create a perception, a gut feeling, and a compelling difference about what you have to offer. It is your promise to your customers, and how you want them to feel whenever they experience your brand. Marketing is simply selling your product or service by implementing strategies to fulfill your promise in exchange for money.

Branding allows you to manage the perception of your brand or product through the way you design and strategize. Brand strategists have studied neuroscience and psychology to create a deeper understanding of how our brain works as it relates to brands we love and choose over and over again. I love that design is used as a tool to create something beautiful but taken a step further design is a tool combined with a strategy to make a real impact on customers and on the world.

Marketing includes things like putting out the right brochures, Facebook ads and creating a sales funnel. While having a brand does help you sell and market, marketing, and branding are different worlds entirely.

Logo Design

While logo design is important, it does not compare to a brand strategy. Getting a designer to simply create something pretty is NOT an effective way to create a visual design. A logo design stems from your brand strategy. If you do not have a solid brand strategy, I would urge you to do the work and create it before you jump into your logo design. Your success literally depends on your brand strategy.  We see absolutely zero big brands that don’t have a compelling strategy. Steve Forbes, Chief Executive of Forbes said:  “Your brand is the single most important investment you can make in your business.”

A small amount of success

I love celebrating small successes every day.  You hit 500 followers on your Instagram!? Pop that champagne, girl. You made your first online sale?! YAS BITCH. Success is good, but sometimes small amounts of success can hold us back at first. Say you reach your goal of $1,000 per month with your online business, should you just stop there?

Some people do. I’ve met many solopreneurs who say they are making some money so they don’t see why they need to brand. They are OK with their small success. I don’t know about you, but I am not slaving away every day on my business to do just ok, or to get by. You are one Bad Motherf*¢ker.  Small success is a stepping stone for you.  Go big.

I encourage you to find a brand strategist and designer to help you create a compelling unique selling proposition.  A professional will know how to translate your unique and compelling difference into a visual design. Branding intentionally will create big growth and keep you relevant to your audience.

Are You Really Finishing The Year Strong?

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You’ve done it.  You’ve made it to the last month of 2017 and you’re still pushing forward with your goals.  Your days haven’t slowed down.  You dare not have holiday brain.  You’re an entrepreneur and you don’t have the luxury of disconnecting and checking out just because the Christmas lights are sparkling and the eggnog is flowing. You’ve got goals to meet and hustling to do.  You’re so proud of yourself. You are handling your business.

At the end of the year, business professionals and entrepreneurs hear the same mantra: FINISH STRONG. You even tell yourself, “I’m going to finish strong and get it done”. As a matter of fact, I heard myself say these very words the other day. “Shennice, you’ve got to finish strong”. I tell my Granddaughter all the time; the words you speak have power. I contemplated my words. What does it mean to finish strong? I tell myself the same thing every year and end up with the same result; tired, frustrated and needing a vacation. Yes, all the items are checked off of my list but my peace of mind is shot! I looked in the mirror and said, “OK, Finishing strong the way you’ve been doing it. How is that working out for you?” You know repeating a process and expecting a different result is insanity.  Well I don’t want to go insane another year. This year I’m going to use the last days of 2017 imitating Whitley Gilbert in A Different World: Relax, Relate, and Release.

Relax- I am not going to totally go on vacation but I will be more social this holiday season. As a The Ultimate Mompreneur, during the holidays I’m working every weekend and stressed.  I don’t take the time to enjoy the reason for the season because I am so focused on business and finishing strong.  While family and friends are being festive, I’m standing on my feet for 14 hours catering a dinner party. It’s not that I don’t need or want the money but I have to ask myself “will this one job make or break me”? or “Is this job worth me not sharing my son’s first time ice-skating”? This year I’m gong to be more strategic with my clients.  Instead of taking every job that can fit on the calendar, I’m first filling my calendar with important family dates then working in my business.  Family comes first.

Relate: What is the relationship between my efforts and obtaining my goal? Am I excreting too much energy? Am I doing to little? I’ve got to reflect on my actions based on the return.  I’m asking myself the hard questions.  Was it worth it? What did I sacrifice? What can I do better? Did it go along with my mission and purpose?  How do these actions relate to my purpose? Now I can’t ask the questions without implementing solution. Well cover that later.

Release- I am going to release failure – negatively. I set my own bar. I am only in competition with myself. I am releasing FOMO (the fear of missing out!) I am where I am supposed to be at my appointed time. I will release all those behaviors that are keeping me from being purposeful and living abundantly. Likewise, I release positive energy and authenticity so I can attract the same.  It’s time to let go of things I cannot control. I freely give my business and life fully into God’s hands.

Finishing strong isn’t only about closing the million-dollar deal. It’s also about taking some time to celebrate your successes and learn from your failures. Finishing strong means you have grown into your spiritual and business maturity. And to know if you are finishing strong you must do some self-reflection. I’ve accomplished a lot in my business and in my personal life in 2017. I’ve also had a quite a few failures. With it all, I’ve learned that if you live abundantly and fully, then you a will be better equipped to truly appreciate your authentic self.  And that is FINISHING STRONG!