When an Internet user is looking for advice on a certain topic, wants to buy something, or has another need that your services can answer, they go online and search for information. But because at least tens of thousands of results come up, and there’s literally no time and energy to go through even the top ones and find what they’re looking for, they need to check out only the source they trust the most.
That usually happens by visiting the most popular site in the niche, or following an influencer and the tips and suggestions they share. So if you want to get in front of your potential customers, you need to radiate trust before they pay attention to you and your business, and long before you even start building a more personal relationship with them.
But how do you become the so-called expert on a particular topic? How do you stand out from the crowd when so many others are talking about the same thing, have more experience and have already created their products?
It will take time, sure, but you can take the steps below, and strategize before you get to work. Here’s where to start:
1. Stay up to date.
Things change every day in the world of online business. New marketing channels, social media platforms, influencers, trends, hashtags, optimization tricks, news, etc. are being discussed all the time. If you miss something closely related to your niche, you’ll be left behind.
So it must become your habit to follow the latest trends in your field, and have access to relevant information the moment it goes live. That too is a skill which takes time to be developed as you will consume a lot of unnecessary information in the beginning, until you find the right resources and the most comfortable and practical mediums that will save you time and give you only what you need.
2. Write a lot of content.
Find your voice and start sharing what’s on your mind. Be authentic and dedicate time to creating long-form content that your target audience will find useful.
That’s one of the surest ways to be taken seriously even by other professionals in your niche. It can also turn your website into a place where people go before they take a decision related to a product you’re selling, or just to get the right advice.
Content creation is a long-term strategy, and although it’s one of the most valuable ways to build a connection with your readers and touch them, still so many businesses aren’t investing enough time and resources in it.
You should write content as crazy, so don’t just plan to do it once a week or so. You can hire people too to take care of that, or just to edit, polish and publish your words, as that part also takes too much of your time. But you should be putting something of value out there every single day.
3. Build your network.
They say that your network is your net worth. Start by connecting with influencers on social media, go to networking events, leave insightful comments under the new posts of the biggest names in your industry.
If you stay in the game long enough and keep doing what you do and are with the right attitude, you will get noticed.
Over time, important people will start paying attention to you and the work you do, contacting you and making you tempting offers to do business together, inviting you to events, and introducing you to others. Each of these relationships can turn into something big.
4. Bring something new to the table.
To be remembered, you should change the game completely. That will make people interested in you, and even if they question your status quo, it’s about how you say it and what your goal is.
- Talk about the things in your industry that no one else dares to discuss.
- Combine two seemingly unrelated subjects and share life lessons with that.
- Visit forums and write long answers to people’s questions.
- Share a lot about your personal life, especially the extraordinary parts of it.
- Market your products in a completely different way.
- Set prices that no one else in your field has.
- Give more freebies to your readers and subscribers than anyone else.
- Write the longest guide on a popular topic and put make it available for free. Mention other influencers in your niche and then contact them personally to give them a link to it, hoping they’ll share it with their social media followers.
These 4 steps should be enough to get you started to becoming someone known to be an authority in their niche.