Simply creating an Instagram account and waiting for people to follow you and engage with the content you post every now and then won’t work.
A strategy must be created, a content and marketing plan should be prepared in advance, and then you can get to work and start building your audience.
But social media is often unpredictable, and the things that work can surprise even the most experienced business owner.
That’s why it’s worth taking a look at some popular Instagram accounts to see what they are doing right. When it comes to getting attention on a social media channel, other than monitoring engagement and tracking all other important metrics, the best marketing research is to try what your competitors are doing and see how successful it is for your audience and business.
But there are a few key features that all good Instagrammers have in common. These are elements of your overall strategy that you simply cannot go without. So instead of wasting time finding each yourself as a result of trial and error, keep them in mind now and make them part of your Instagram game from day one.
1. Great content.
Don’t skip this important step because you’re too busy to be creating content for yet another platform. And don’t think re-posting or quick photos or quotes can do the job just as good.
People want to be inspired, their attention can be grabbed by originality, and if they are to read a quote, it must be something they haven’t seen on all other accounts they are following. This is why Womeneur’s founder is hell bent on posting a lot of her own original quotes. So give people exactly that if you want to stand out.
The guys from Foundr Magazine know how to do that. And that’s why they have close to a million happy followers who engage with their content.
This means having different types of posts, but creating each one yourself and making sure it adds up to the overall value you provide with your profile.
So, make interesting videos, create Instagram stories every few days, use cool free apps to make your images professional and to add quotes to them. When presenting your products, do it right, not aggressively.
2. Give people something from the start.
If you want someone to follow you instead of the hundreds of other accounts and businesses that promise the same things as yours, you need to provide value and make that clear from the very beginning of your relationship.
The easiest way to do this is to offer freebies on your website and include the direct url to one of these in your description on Instagram.
From then on, the value you’ll be providing will be with every post you publish on a daily basis that will inspire your followers or give them some practical tips.
The folks from SumoMe, for example, are linking to an extensive guide about the tools you should use to grow your website traffic. They’ve invested tons of hours in creating it, and are giving it away. That helps people build trust and know they can expect only quality and useful information from them in the future too.
3. Be authentic, be bold in your statements.
Gary Vaynerchuk is probably one of the greatest examples of that, together with turning your name into a successful brand.
He’s crushing it with his Instagram account – and his online presence on every social media platform, really – because he’s being himself, talking about the things he’s passionate about, holding nothing back, and showing people how to do business, make things happen and do the work it takes.
If you’re looking to build a huge audience on Instagram, and even turn it into a new source of leads and income, take it seriously and make your profile anything else but average.
And if you need some cool tips and an Instagram strategy, check out our Instagram Content Calendar + 19 Killer Tips.