[vc_row][vc_column][vc_custom_heading text=”Womeneur Spotlight” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Take a walk down the path of these entrepreneurs, business owners and progressive women.
[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2728|url^https://www.womeneur.com/wp-content/uploads/2016/04/kae-whitaker_650_650_ffffffgrayopac-7_s_c1.png|caption^null|alt^null|title^kae-whitaker_650_650_ffffffgrayopac-7_s_c1|description^null” css=”.vc_custom_1461291553153{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1477965903775{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
Lucinda Cross-Otiti
President[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:
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Lucinda Cross is the President of Activate World Wide, best-selling author, internationally known speaker, spokesperson and energetic teacher of personal and professional development. Known as the Go to Girl for Taking Massive Action and America’s Favorite Vision Board Queen. Ultimately, her life is about helping women live a life of fire, fun and freedom.
We had a chance to speak with this Womeneur and learn all about her entrepreneurial journey.
What inspired your journey into business?
Working on a job that had no growth for my children’s future. I was tired of living paycheck to paycheck.
What steps did you take to start your business?
I sought out to find and connect with a mentor who was doing what I desired to do and was doing it well.
What did you do before this and is this your first business?
This is my first business. I started it 10 years ago and it has evolved every 3 years. I added more value and removed some deliverables that no longer served my niche. Before this I was a side hustler writing business plans and proposals as well as working as the head of Performance Improvement and Risk Management for a private hospital.
What is one thing that really helped you with starting your business?
Having a mentor and eventually hiring a coach. They helped me to know about the storms and up hill battles and how to prepare from them when they come.
What are your biggest business ownership fears?
Not knowing if I have the right accountants in place to keep me in the clear with IRS.
What do you do to stay motivated when you feel like giving up?
Besides prayer, I like to go have fun with my kids, they are so free and they give me so much energy. They give me no choice but to continue when I think about continuing that freedom that they have.
What do you enjoy the most about business ownership (what’s most rewarding)?
Being able to say YES. Yes to what I want, when I want.
What do you enjoy the least (what’s least rewarding) about business ownership?
Being tested faith-wise. I have big dreams and goals and it requires big faith and I know that big faith comes with test and those tests will make or break you. I love to dream big but I know that there will be some challenges I must prepare for. I have to be honest, sometimes I want it to come a little easier than it has in the past. But God has a way of making me spiritually strong.
If you had to do it again, what (if anything) would you do differently?
Stay focused on one niche from the start.
What’s one thing in business you cannot go one day without using?
My gmail account
What’s your secret to cultivating a good relationship with your customers/clients?
Being open and vulnerable about your journey and also listening to them is key. Listen to the things they are not saying and the things they are saying.
Where do you see your business in 5 years?
Owning a few Half way houses and my products in Walmart stores across the country
What are 3 tips you can share with anyone wanting to be a business owner?
- Find a niche and rock out
- Find a problem and solve it and call it your secret formula
- Show up and network with those who do what you do
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