Personal branding may be the missing piece in your business.
Many of you are working hard to build a business online, and wonder why you may not get any results. You put in the time and hard work, you’ve chosen the right niche, have done your research and you’re constantly learning things, staying up-to-date on current events and improving their skills to offer even better products and services.
But you may be neglecting a key element of the digital success – your personal brand.
Personal branding is the process of constantly creating awareness for your brand, business and especially your name.
But things have changed in the last decade with the Internet evolving at the speed of light, which also creates opportunities to come up with innovative business models. It’s often hard to keep up.
One thing that’s becoming more and more important in the digital age is the power of your online presence. It’s a combination of all your activities online, every profile you’ve ever created, the comments you write here and there, the stuff you share with your friends, and how you talk about your business.
If you aren’t doing all of this consciously, chances are people will form the wrong opinion about you. Because today you yourself are a brand. Everything you do online becomes part of your overall message and affects the way people perceive you.
Luckily, you can always do something about it. If you’re a first-time business owner and just starting out, begin building your online presence today with the actions below. If you’re already in the game, make a step-by-step plan on how to improve it with concentrated and consistent actions.
Here at Womeneur we take personal branding very seriously. Every element on the site, everything we publish, everyone we welcome on board, every status we share on social media – all these are aligned with our core values.
What’s more, we have Brittany Fells to thank for when it comes to brand strategies. She shares practical advice on how to skyrocket your business and build a following with brand guidance and powerful visual content. So make sure you check her packages out.
Now, here are some things to do connected to personal branding to stand out from the crowd in a competitive niche and build a name for yourself out there:
3 Key Aspects of Personal Branding to Take Care Of
You can’t go without a website today, that’s needless to say. It’s your digital home and the only place online you have full control over.
You’ll want to make it look great and add useful content to it because that’s where you’ll be attracting visitors and turning them into customers.
So get a domain name and a self-hosted WordPress site and start working on the home of your brand online. If you want to do it right but also save time and avoid the hassle, try our Starter WordPress Website Package
After setting up your website, it’s time to create the most important pages. The Homepage, the About page, the Contact page, and others such as one for sponsors, a portfolio, or else, depending on the type of business you run.
Take your time when creating each of these or hire a copywriter to do it for you (serviced by Womeneur Preferred Partner Vanessa Williams). It must look professional as that’s what potential clients will be looking at before deciding to work with you.
Then comes the moment to start your blog. Today every site must go together with a frequently updated blog because content is more important than ever.
It’s another way to get traffic from search engines, engage your audience, become an expert in the niche by sharing practical blog posts, and grow your website and brand.
A big part of your personal branding efforts are also the design elements of your site – your logo , the colors, the images you add to articles, the font, the tabs on the menu and how you name them, etc.
Don’t forget to make professional photos too as you’ll use them all over the Internet.
Once you take care of the previous aspects of personal branding, let’s get social.
Your audience is already spending time on almost every social media channel. So it’s your job to be there and connect with them.
That can happen by creating a profile, linking back to your site, sharing your own content and interesting stuff you read online, creating and posting motivational images and quotes at specific times, commenting on other people’s content, and sometimes just asking a question and starting a discussion.
Most aspects of social media can be automated and there are plenty of useful tools for that out there, but there’s still a lot of work to do. You need to get clear about your goals, how you’ll connect with the right people, how often you’ll post and when and what your strategy is. Our DIY Social Media Starter Kit can help you with all that.
Personal branding is a never-ending journey, so learn to enjoy it. You’ll constantly take focused actions in the right direction and see how you become popular in your niche and soon people start to find you more easily and tell their friends about your company and products. How awesome is that?
Before you go improve your online presence, though, check out our preferred partners again, who share their knowledge hoping to inspire more female entrepreneurs like you to transform their life and business.