Lately, those “take the jump” motivational videos have been making the rounds on various social media platforms. You’ve seen those video clips with the “all-in or nothing” kind of message.
I am not dogging the message. I watch them and get pumped, just like everyone else. But let’s face facts, most of us are works in progress and for whatever reasons, we cannot just stop showing up at our 9-to-5. Bills need to be paid, and a girl’s got to eat. But trust me when I say when the moment is right – I’m gone!
So what should we focus on so we don’t feel overwhelmed? How can we keep slaying the 9to5, and still build our business like a boss?
The following are four incredible tips that I think will make the most impact on your business despite (okay – with the help of) your 9to5.
- Start thinking of your 9-to-5 as a blessing
Until recently, I always thought of my 9-to-5 as a big ol’ anchor holding me back from building my entrepreneurial empire. That couldn’t be further from the truth, the majority of my customers are from my 9to5.
Your 9-to-5 is the gasoline that will keep your dreams alive. So, it’s time to stop thinking of your 9to5 as something that is dragging you down, but as a partner that is holding you up until the time is right to leave. Use it to your advantage.
2. Align forces
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Start reaching out to other businesses who reach a similar audience to see if they’d be interested in doing a marketing campaign. I have a skincare mini-franchise, I reached out to an up-and-coming make-up artist and we held an event for our customers. It was super successful!
Begin to spend your week strategizing between one and three ways in which you could market your brand, and map them out. Then pick one of these to implement the next week, and see what works. You’d be surprised!
3. Map it out
[bctt tweet=”There is no sugar-coating it: successful businesses are built on consistent imperative action taken daily. #womeneur” username=”womeneur”]
No busy work. No checking more email. No unnecessary phone calls. You only have so many hours to work on your side hustle outside of your 9to5 hours, so you have to make them count.
Start using Friday as your planning day for the week ahead. I still utilize Sunday to make sure the weekly plan that I created on Friday is a go. I’ve learned that these two days really clear up my headspace so I can be present with friends and family on the weekend.
By getting things planned out on Friday (and finalized on Sunday) you’re able to hit the ground running on Monday morning.
4. Be present online (Every. Day.)
It’s really easy to lose track of time while at your 9to5, but the power of being present online is incredible. I make sure to post on my favorite social media platforms at least twice a day. If you know you can’t do this at work, scheduling apps like Buffer or Hootsuite make it easier for you to be online when you can’t.
Utilize any online groups you might be in. Becoming known for what you do is powerful, and it can easily transition into referrals. The more referrals you get can mean more work, and more work means more money in your pocket.
Engage with others by answering questions as they come up in the groups, and adding advice when it’s appropriate. I make it a practice to give more than I promote.
Working a full-time job, while building a business is not an easy task, but we’re doing it. If you feel you need extra help to develop a business or marketing strategy, Womeneur has got your back.