As an entrepreneur, you may have experienced a block. Maybe writers block, content block, or just a block of your natural creative thought flow. Surprise…you’re not the only one. Believe it or not, most entrepreneurs will experience this “block” at least once during the duration of their business. If this sounds like your current life situation, then this ones for you.
I suggest creating an action plan to get your creative thought process back flowing, now and in the future. The technical name of this action plan is a Creative Action Plan (CAP). Simply put, it’s a checklist or to-do list that you add to and access regularly that contains action steps in areas of your business so that you always have steps you can take to move forward.
First, start by making a list of your goals. You might not no where to start or how to keep the train wheels rolling but I’m sure you know your destination. After you have completed that step and you know where you want to be, decide how you will get there. Here are a few of my goals in my action plan that I refer to keep me going.
T: Think of ways to increase your customers
Do you recall visiting that restaurant that you absolutely loved and the service was great? Or how about that one department store you visited with the rude cashier? These memories are etched in your brain for the simple fact of how each interaction made you feel. Make a list of the things that stood out to you (good and bad) and figure out how you can recreate (or ensure you don’t recreate) that same feeling. Take the restaurant we spoke of earlier, did the waiter/waitress remember you name which made you feel at home? Create that same feeling for your customers. How can you make them feel special?
S: Streamline your process
With running a business as entrepreneur, you have so many processes to keep your business running. Research ways to streamline each step from the smallest to the biggest by writing your typical weekly routine out for each week. Think of streamlining duties such as analytics, customer intake, editing, or data entry. Even streamlining the smallest step can help your business run more efficiently. Locating an assistant, automated system, or just simplifying your steps can help you keep slaying it in your business.
M: Make collaborations
I can’t think of a better way to grow your business than making collaborations. This will keep you visible as well as keeping your to-do list loaded. Write down businesses that you would like to collaborate with and send them a pitch of your interest. Not sure of how to collaborate? Try one of these:
- guest blogging
There are numerous actions to add to your list to keep your business moving in the right direction. Continue to brainstorm more ideas to add to your CAP to help keep your creative juices flowing but for now, here’s how to take action:
1. Create a Creative Action Plan (CAP) that includes
a. Identify ways to elicit good feelings from your customers
b. Locate ways to streamline your processes
c. Throw out a pitch for a collaboration
Until next time.