It’s 2016. Self-promotion is the key to creating opportunities and this generation of creators are building careers off of it. But still, it’s a tough thing to self promote. It’s icky, sticky and almost terrifying. Yet, aForbes article expresses the importance of self-promotion for career growth. Compared to male counterparts, women were advancing at a lesser rate in addition to waiting longer for pay raises.Still, we fear a sensible solution-promoting ourselves in order to explain why our hard work needs a platform, save sounding tacky while at it.
It’s hard to take the opportunity to tell a superior, client or prospective employer how knowledgeable you are in a field while not sounding forced or rehearsed. I can testify to the quiet awkward pauses. So I’ve learned some key things to help me remember the benefits of promoting my value.
It starts with being able to believe in what you do. Your passion should stem from your genuine need to support your belief. The biggest part of being comfortable with promoting ourselves, is our ability to completely surrender to our faith. I am learning to be a bigger cheerleader for me because if not me then who. If I shy away from my achievements and choose to not embrace my value, how fair would that be to me?
Practice Makes Perfect
WIth everything, it takes time getting comfortable explaining your passion. It’s important to allow time to fumble or make mistakes. Try out your elevator pitches in front of friends. Self promotion is related to the works of networking so up your networking skills to gain that comfort level. Make these easy connections in real time so that the promotion of your work through other channels could be just as a breeze.
Probably the most important tip to remember is to be yourself. A great part of self promotion is done through transparency and staying true to yourself is of great value. There is no real way to be authentic but to be the open and honest version of you. I have learned that on the journey when my eyes are the only ones on my back, I have to listen to my truths. Learn why I laugh, or why I frown. Why I might not wake up in the mood or why my days might lack fulfillment. These are the foundations to my creative ideas and I care to respect them.
Even though I may still struggle with shaking the nerves of promoting my work and promoting my value but along my journey, I’ve learned to take risks and understand the value in my growth. There’s no real fear in being me so promoting for me should be easy.