Wrecking your brain trying to consistently create new content is totally unnecessary sometimes, especially if you don’t have a new product, project, course or workshop in the near future. There are diamonds inside the content you already have. Learning to repurpose content can totally save your life! Think about the content you’ve already published on your social media accounts and blogs. I’m going to show you a quick 3-step system to develop new content with the content you already have. Under each caption on social media, you should be posting meaningful information for your audience that help them in many areas. On your blog, you should be sharing your advice, best tips and knowledge in your niche plus give insight on topics that can help your audience and increase your brand awareness. There are simple steps that you can take to create a system of overflow with great content. Let’s dive in:
Step 1: Review your best content and take notes
Your best content can be found in your most engaged posts across your digital platforms. The most page views, likes, comments, shares and reposts will tell you what your audience likes. If you don’t have any interaction yet, you can definitely use the most viewed blog posts or what you consider your best content. Keep these platforms, posts, and engagements in mind to remember where to locate important and popular content. Collect your social media captions, advice and comments as well. You can also use keywords from your sales copy during promotion and product sale campaigns. Make a list of all of the correspondence or content that you published that received a lot of attention. This list will ultimately create options of new content to post. Remember, all you are doing in step one is writing the platform, type of content, and type of engagement you received when you published your content.
Step 2: Dissect the information to locate new topics from your notes
In this step, you’ll analyze the best of your best content out of the notes you’ve taken so far. In order to dissect information on your digital platforms, you must initially be posting authentic, useful content. Go through your notes and write down each key point that is a topic valuable to your audience. This could be a specific number in a list post, a specific bullet point in a bullet list post or a how to post, etc. Or, your key point can be a sentence that sticks out to you in a paragraph. For example, if you’ve written 5 tips to help your audience accomplish a task, the information you shared under each tip allows your audience to complete this task using your suggestions. Under each tip, find an important sentence or a unique section of your paragraph to make a headline or a new title for new content. Create new topics based on the topic that you’ve covered in your old content and elaborate on that subject or key point.
Step 3: Publish new content and repeat
Once you’ve narrowed down your most popular content and noted key points that stood out to you, publish your new content. For every new topic you’ve created, elaborated on, and published, repeat the same steps of 1 and 2. By doing this 3 step system, you’ll always have valuable content to post. Of course, when you feel an urge to write completely new content, go for it! But, be sure to create a system that you are comfortable with to help you stay ahead of time by immediately keeping records of your engagement rates. Keep recording content that get the most attention no matter what type of engagement it is.
One of the questions I see asked continuously is “What to post?” or “How to find new ideas?”. For what it’s worth, find those hidden gems within yourself and your previously posted content. There are always valuable topics to cover. Once you find your rhythm of repurposing, you’ll definitely generate new ideas with your new 3-step system.
Do you have a repurpose system in place already? What do you do for motivation? How do you come up with new ideas for your digital platforms? I’d love to hear in the comments below.