It seems as if every other day some new social media app has hit the scene. It all started with Facebook, then Twitter. Now there are so many apps you can use to ‘get social’ that I cannot count them. So, for us small business owners who want to ‘keep up’ with the new, we must figure out how each app works and make sure we actually have a target audience using the app. Right?
Well, this is where the game has changed and Periscope by Twitter is the ultimate game-changer. Periscope launched into the social media world in early 2015 and then few knew what it was. Fast-forward to 2016, and if you tell someone you don’t have a Periscope account they look at you like you have three heads. There is a reason for it. If you don’t have an account, after reading this, I am sure you will get one. Here are a three reasons why every small business owner or entrepreneur need to be on Periscope:
Reason #1: Periscope allows you to be real with your audience
Periscope is a live streaming application where your audience has the ability to ‘chat’ or ‘comment’ in real-time and you can respond to them. It is not like the old days of YouTube where you make a video, post it, then go back to see how many viewers you have and read their comments. Periscope is so much better than that! The best part about Periscope is that allows your followers to see you, however you want them to.
Reason #2: Periscope conversation coverts to cash when used properly
More often than not, people “go live” on Periscope just to pass time and have people listen to them babble about their days events. They don’t have a plan nor do they have a strategy. This is the thing- when you are live streaming, your audience is there for a reason- they want to hear what you have to say! So make it worth their while. People like to do one of two things: be educated or entertained. More often than not, they want both at the same time. You can use Periscope to give information about business, life, finances, spirituality and more. People like to learn and this is your time to show them that you have something they need. If you have a new product or program you are about to launch, build your audience and following and then direct them to your other platforms for more information or to contact you. In your stream tell them what you are offering and why they need it. Your ‘call to action’ is where the magic happens. Sell yourself well.
Reason #3: Periscope is the fastest growing app out right now
It may seems like everyone has a Periscope account already but that’s not the case. Back in September of 2015, about 10 percent of social media users had an active account with Periscope. It has grown by leaps and bounds once the word spread and business owners began monetizing their scopes. Periscope has help two summits to bring together their users from all over the world. If you become someone whose influence grows using this app and word gets back to the summit organizers, you could be called upon to be a speaker at the next summit. Now, how’s that for a platform building strategy?
I am not telling you anything that hasn’t worked for me. My first five paying business coaching clients came to me through Periscope. I’ve sold multiple copies of my first book from Periscope conversations. I have clients in multiple states and I have connected with individuals all over the globe through Periscope, so I know it works – when you work. In short, when you download the app, plan ahead and get a strategy in place. Don’t be afraid to share with the world what you have. Somebody out there is waiting on you to show up! Make Periscope your new ‘go-to’ and I guarantee you won’t go wrong.[/vc_column_text][/vc_column][/vc_row]