Have you ever conjured up an idea that sounded crazy? Even while the excitement was building up around said idea, there is still some reservation for actually exploring it.
“If at first, the idea is not absurd, then there is no hope for it.” –Albert Einstein
How many times have you thought of starting something, changing a direction or even moving at a different pace and you ended up talking yourself out of it because a) either you were too scared or b) you were really really scared.Every grand idea should instill that fear. It’s nerve wrecking, debilitating and downright scary to take on something new but it’s always worth it. Give yourself some credit to be able to follow through with your crazy idea, then give yourself some organization to fully help it flourish.
Zero in on your crazy
Organize your thoughts. The creative mind is a constant flood of new ideas, theories and possibilities so the best way to keep track of these is to write things down. Jot them down in your notebook, on a napkin or scribble it in the corner of your palm. Keep record of all those useful pieces to your puzzle so that later when you need to get organized, everything can fall into place just a little bit easier. Business model canvases can be a great source to help with directing your idea into more solid territory, and ultimately a business.
What problem are you solving?
Take a look around you. Everyday we see people with the same ideas yet they address different problems. Some may even be addressing the same problem, with a different approach. How are you trying to solve a similar or unique problem? What is your one of a kind approach? What are you solving? The questions are tough but valid. It’s important to take notice of the people who have done it before you. Understand their methods and search for their mistakes. Make it your business to solve the problems that they couldn’t solve. Ask yourself the tough questions so when it is time to answer them from someone else, you’ve already given yourself the answer.
If your idea is crazy, but you’ve polished it enough to make sense to the people around you- you’ve got a home run. Reach out the people who would give you their honest opinion. Give them a rundown of your plan and gauge their reactions. Take into account that not everyone will think you have something good so still feel encouraged and offer up some positive questions to help shape your idea. What do they like/dislike about it ? Does it sound like something they would be interested in? Have they ever even heard of anything similar? Could they give some suggestions? It’s always a good idea to ask these questions and ask for feedback. Sometimes we get so very caught up in our creative world, that we forget there are people outside who can help. Feedback is an awesome way to boost your confidence in your creation and the best time to start is after some organized thinking and strategic planning.
We all have extraordinary ideas brewing in the deep cauldrons of our creative minds but sometimes fear can be the only obstacle and it’s unfair. Unfair to yourself and your potential. Give yourself some credit and take charge of your crazy. In this world nowadays, it may be the only thing that sets you apart.
How have you turned your crazy idea into a business? What advice would you give to someone just starting off with their idea? What was the most valuable piece of advice given to you?