Social media has changed the way we interact with people and has created new opportunities for small business to reach their customer base. Most of us rely heavily on our smart phones to check emails, post photos, maintain our e-commerce sites and maintain a constant connection to the world and our clients.
Instagram is one of the most popular social media platforms; becoming host to many small business looking to provide a service, products and information to each given audience. This mobile application is supported by complimentary applications (apps) to enhance our pictures and videos which can help to engage our audience in fun, relevant and creative ways.
So what are the Instagram complimentary apps that can help small business owners utilize the benefits of their social media platforms and make the experience for their customer better? Here are 3 apps that we can’t live without!
When you are running a small business, it is important to monitor and set goals to gain respectful, authentic and consistent followers. Instafollow is a free to install apps that helps you track the people that follow your business page back (followers), understand the followers you have gained our lost and see any mutual friends that may exist for potential new followers. This app is available for IPhone and Android phones given many users the opportunity to participate!
Some App Features:
– View user profiles
– Show non-followers, mutual friends and fans
– Support accounts up to 10,000 users
– Detect and keep track of blockers (Optional Purchase)
– Support Multiple Accounts (Optional Purchase)
For your business, it is important to know the numbers! Losing and gaining followers should be tracked when it comes to social media so that you can understand how you should adjust your content, how you should engage your audience better and the ability to set goals for where you would like to be!
Photos, Photos, Photos! That is the true essence of Instagram. Iconosquare is a free complimentary app helps to enhance the visual portion of your page. The pages that typically have the largest amount of followers have great content and even better photos. If you are running social media campaign or establishing your brand it is important that you pay close attention to the beauty of your photos.
Some App Features:
– Promote your Instagram account across other social networks with feed tabs or photo widgets.
– Manage your community and their comments on a user-friendly platform.
– Analyse your activity through professional statistics.
– Engage your community with photo contests: Setup, promote, moderate, monitor and publish results of an Instagram contest all within Iconosquare.
“Iconosquare works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics.”
It is important to protect your photos on your business Instagram page while being creative, fun and informative. The Phonto app is a free install that allows you to add text and/or watermarks to your photos that can increase your brand with a logo or slogan or add in a text that informs the audience of what the photo is about, promote an event or inform about a #newpost or an alert to your customers.
Some App Features:
– Install other fonts
– Text size is changeable
– Text color is changeable
– Text gradient is changeable
When you are developing your small business, focusing on the creative side of your social media platform is key! Use this app in order to literally add some color to your post and keep your followers anticipating for more!
So, what are your favorite apps on social media for your small business?