Jasmine Smith

[vc_row][vc_column][vc_custom_heading text=”Womeneur Spotlight” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^3005|url^https://www.womeneur.com/wp-content/uploads/2016/04/womeneur-spotlight-jasmine-smith-of-jasmine-smith-co_650_650_90_ffffffgrayopac-7_s_c1.jpg|caption^null|alt^null|title^womeneur-spotlight-jasmine-smith-of-jasmine-smith-co_650_650_90_ffffffgrayopac-7_s_c1|description^null” css=”.vc_custom_1461333275457{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1461332739803{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

JASMINE SMITH OF JASMINE SMITH CO.

BRANDING, MARKETING, AND SOCIAL MEDIA STRATEGIST[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”https://www.facebook.com/pages/Jasmine-Smith-co/1574843406113862?ref=hl” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/jasminesmithco” /][dt_social_icon target_blank=”true” icon=”instagram” link=”https://instagram.com/jasminesmithco/” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”3004″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Small business owners need help on how to grow their business from someone who is filled with passion and can related to their experience; Jasmine Smith is the right person for the job. is a branding, marketing, and social media strategy company for small businesses and startups. For the past year, Jasmine has developed a platform that helps entrrepreneurs identify the path the need to take in order to elevate their brands and reach their customers in the most efficient way.

As a former consultant and co-founder of We Do Social, Jasmine and her company focuses on educating entrpeneurs on “how to use branding, marketing, and social media as a way to reach and connect with people.” After 10 years of client-facing service with many government agencies, Jasmine is well-equipped to assess, address and improve issues or challenges within your business and build a geniune relationship with you.

This Womeneur has definitely been on a career journey filled with life lessons and one that has helped to mold her expertise in order to help others.

What inspired your journey into business?
There was a time in my life about two years ago where I found myself constantly thinking about my purpose. Why am I here? What am I giving? Why am I always looking for a new job? I wasn’t happy, I didn’t feel like I was helping anyone and I wanted more – more freedom, more flexibility, and more happiness. About two years later and after some soul searching, I learned that if I wanted those things, then I had to create them. Understanding that led me into this journey.

What steps did you take to start your business?
I just did it. I did not talk to anyone or ask others for their thoughts or opinions. I just started doing my own research and did it.

What are your biggest fears?
My biggest fear is that I forget to do something that’s super important. Not because I just didn’t do it but because I didn’t know or was too busy to take the time to do it.

What do you do to stay motivated when you feel like giving up?
I consult with entrepreneurs who are more successful than me. I reach out to them over coffee and mostly listen to them but I also share my feelings with them. More times than none, they have been there and they remind me that my current feeling is natural and temporary.

What are your weakness in business and how have you worked pass them? 
Taking on more then I should. I just realized this and it’s because deep down, I think I’m superwoman but I’m not. I work through this by reminding myself that I’m not great at everything only some things. If it’s something I am trying to take on that I am only good at, then I don’t do it.

What’s been most rewarding?
When a client says to me “I never thought or considered that.” That’s how I know I am helping. You should never tell a client something they already know.

Who were you before you started your business?
Before my business, I was a woman searching for gratification.

If you had to do it again, what (if anything) would you do differently?
I would have spent more time creating and developing my brand before launching my company. Branding is vital to a company. If a brand is unclear or just bad, it will deter not attract people and a business needs people to sustain.

What’s one good software or application you cannot live without?
Evernote and Twitter! Evernote keeps all of my thoughts organized and Twitter keeps me in the know.

What’s your secret to cultivating a relationship between you and your customers?
Being human and transparent. I am very direct with my clients but in a tactful way. I don’t use cliché business terminology and always explain to them why their idea won’t work but in turn tell them what could work.

Where do you see your business in 5 years?
In 5 years, I see Jasmine Smith co. doing business with an international partner and clients in at least 3 other major cities.

What are 3 tips you can share with budding and current entrepreneurs/business owners?

1. Have a list of business advisors who are smarter and much more successful than you.
2. Build solid strategic relationships.
3. Always remind yourself that entrepreneurship is a journey which means there is going to be good, bad, and ugly. When things get ugly, think about the good.

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