[vc_row][vc_column][vc_custom_heading text=”Womeneur Spotlight” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Take a walk down the path of these entrepreneurs, business owners and progressive women.
[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2944|url^https://www.womeneur.com/wp-content/uploads/2015/05/womeneur-spotlight-anu-prestonia_650_650_90_ffffffgrayopac-7_s_c1.jpg|caption^null|alt^null|title^womeneur-spotlight-anu-prestonia_650_650_90_ffffffgrayopac-7_s_c1|description^null” css=”.vc_custom_1461296616250{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1461296463443{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
ANU PRESTONIA
CEO & FOUNDER[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:
Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”https://www.facebook.com/AnuEssentialsHairBody” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/anuessentials” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/anuessentials” /][/dt_social_icons][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”2942″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Anu Prestonia is a trailblazer in the natural hair care industry. She opened the doors to in 1989 in a Brooklyn brownstone and has since set up up shop in Manhattan and is currently located on Atlantic Avenue in Brooklyn’s Boerum Hill. Over the years, her salon has serviced A-list clientele such as Oprah Winfrey, Terry McMillan, Angela Basset and others. The certified Hatha Yoga Instructor promotes healthy living and lifestyle and also began creating a line of natural hair oils. The line has since expanded to include bath and body products and launched Summer 2012 as .
What inspired your journey into business?
My product line is an extension of my salon business. I was inspired to offer clients botanically infused, organic products to offer the healthiest open for their hair, their bodies and the planet.
What steps did you take to start your business?
Research to find a manufacturer whose philosophy was in line with mine. I also did testing and market research. In addition, I had decades of hands on experience with my target market.
What are your biggest fears?
That I won’t find the funding I need.
What do you do to stay motivated when you feel like giving up?
Knowing that what I offer has value and that I have put so much into it already helps me to get through the rough times.
What are your weakness in business and how have worked pass them?
My weakness is working with the financials. I am still working on understanding them and trying to find them as compelling as marketing.
What’s been most rewarding?
What has been most rewarding is the testimonials I have received from happy clients.
Who were you before you started your business?
I was a student in college studying communications
If you had to do it again, what (if anything) would you do differently?
I would have studied business and accounting
What’s one good software or application you cannot live without?
STX and Quick Books
What’s your secret to cultivating a relationship between you and your customers?
Building my on line social presence. Communicating with my customer about the benefits
Where do you see your business in 5 years?
I see my brand expanded to include a dozens of new products and being distributed nationally and internationally.
What are 3 tips you can share with budding and current entrepreneurs/business owners?
- Only do it if you love what you’re about to invest in. Passion and love will get you through the rough time and there will be tough times.
- Learn all you can about the industry you’re going into.
- Learn as much about money and metrics as possible.
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