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Abi Ishola

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[vc_row][vc_column][vc_custom_heading text=”Womeneur Spotlight” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Take a walk down the path of these entrepreneurs, business owners and progressive women.

[/vc_column_text][/vc_column][/vc_row][vc_row type=”vc_default” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2445|url^https://www.womeneur.com/wp-content/uploads/2016/04/Abi-Ishola-Beyond-Classically-Beautiful-_-Womeneur™-Connect-•-Enlighten-•-Empower.jpg|caption^null|alt^null|title^Abi Ishola – Beyond Classically Beautiful _ Womeneur™ Connect • Enlighten • Empower|description^null” css=”.vc_custom_1460497468714{margin-bottom: 0px !important;}”][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1460501276797{margin-bottom: -2px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

ABI ISHOLA

JOURNALIST & STYLE BLOGGER[/vc_column_text][vc_separator color=”custom” border_width=”5″ accent_color=”#e3672b” css=”.vc_custom_1460496937176{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text]Website:

Social Media: [dt_social_icons animation=”none” alignment=”default”][dt_social_icon target_blank=”true” icon=”facebook” link=”http://facebook.com/beyondclassicallybeautiful” /][dt_social_icon target_blank=”true” icon=”twitter” link=”http://twitter.com/BeClassicBeauty” /][dt_social_icon target_blank=”true” icon=”instagram” link=”http://instagram.com/beyondclassicallybeautiful” /][/dt_social_icons][/vc_column_text][vc_single_image image=”2450″ img_size=”full” onclick=”custom_link” link=”https://womeneur.com/business-directory/beyond-classically-beautiful”][/vc_column][vc_column width=”1/3″][vc_single_image image=”2538″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Abi Ishola is a NYC-based multimedia journalist who founded the culture and style blog, , where she launched a photo campaign that celebrates all shades of beauty and titled it . Ishola created the project after TV critics implied that the award winning actress, Viola Davis – who plays the lead role in the ABC television series; How To Get Away With Murder – was not the true definition of classic beauty for primetime television. This multimedia Womeneur realized that it was time to take ‘classic beauty’ into her own hands.

I continue to remind myself that every obstacle in business is merely a test. If I can get through it I would be smarter and stronger as a business person.

What inspired your journey into business?

My love for fashion and beauty inspired me to start my style blog. After the New York Times called Viola Davis “less classically beautiful” than lighter skinned actresses, I was inspired to start Beyond Classically Beautiful as a photo series that celebrates the diverse beauty of black women.

What steps did you take to start your business?
I found a person who designs blogs and had her come up with a template that suits me. I began creating t shirts that support the Beyond Classically Beautiful mission and message.

What are your biggest entrepreneurship/business ownership fears?
I fear that I won’t make the right decisions. I also fear not making enough of an impact on my target audience.

What do you do to stay motivated when you feel like giving up?
I continue to remind myself that every obstacle in business is merely a test. If I can get through it I would be smarter and stronger as a business person.

What are your weaknesses in business and how have you worked pass them?    
My weaknesses still lingers. I have trouble deciding on how much inventory to work with. I also struggle with balancing my books while trying to market to my target audience. I also struggle finding ways to raise capital to take my business to the next level. Last, I’m struggling with whether or not I should separate my blog from the Beyond Classically Beautiful movement to some degree so that it can thrive on its own. For example, should I set up a Beyond Classically Beautiful website? Should it have its own logo and branding? How do I link the two yet have each be a strong brand individually. Or maybe only one can be a household name so to speak.

What’s been the most rewarding? 
The most rewarding thing has been the responses I’ve gotten from my target audience. Some have reached out thanking me for starting a movement in dedication to them.

Who were you before your business?
I am a journalist by trade. I was a person trying to figure out my next move.

If you had to do it again, what would you do differently?    
I would have started all of my social media pages for Beyond Classically Beautiful prior to releasing the first photo story. That way the impact would have had a great affect on my number of followers.

What’s one software or application you cannot live without?  
I love Final Cut Pro for editing videos. Light Room is wonderful for editing photos. Picasa is amazing for creating collages.

What’s your secret to cultivating a relationship between you and your customers? 
My secret is social media and direct messages on our Etsy page.

Where do you see Beyond Classically Beautiful in 5 years? 
I see my business as a well known brand in the business of beauty. I would love to expand into creating more products under the brand name. I would also love to create a series of coffee table books that would include our photo series.

What are 3 tips you can share with budding and current entrepreneurs/business owners? 

  1. Take the leap and do it!
  2. Don’t allow the fear of failure to paralyze you.
  3. Use it to push you closer to your goals.

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